Oct 31, 2024
4
min Read

Distribute & Chorus Integration: Making Sales Process Smooth

Andrew Mewborn
Oct 31, 2024

Getting your sales process to run smoothly is the goal, right? 

With the Distribute and Chorus by ZoomInfo integration, your sales process can flow faster and win bigger deals. 

Distribute is known for its digital sales room capabilities. Combining it with Chorus brings your call data and custom context into your deal room creation.

You can track every conversation, gather important insights, create custom sales content, and share it easily. All while keeping your sales process organized and personal. This integration is helpful for sales teams who want to stand out.

Let’s look at how this integration fits right into your sales process.

What is Distribute?

Distribute is an all-in-one platform that helps you manage your sales funnel more easily and quickly. It works like a digital sales room, where everything you need is organized in one place. 

Whether generating leads, nurturing them, or closing deals, Distribute gives you tools for each step.

What does Distribute do?

Track the impact of sales content

You can store, manage, track, and share all your sales materials in one digital place. Everything, from presentations to one-pagers, see what really converts a deal.

Customizable digital sales rooms

You can create a unique sales room for each client. Share documents, track interactions, and collaborate in real-time to speed up deals.

Makes collaboration easier

With Distribute, your team and clients can share updates and feedback without endless emails.

What is Chorus?

Chorus by ZoomInfo is a platform for analyzing and improving sales calls. It listens to your calls, transcribes them, and highlights important moments so you don’t miss anything.

With Chorus, you get:

Real-time call analysis

Chorus records and transcribes your calls. It highlights key moments, like when competitors are mentioned or objections arise. Thus, you can see what matters most without listening to hours of calls.

Actionable insights

Chorus helps you see what's working in your conversations and what’s not. You’ll know how prospects react to your pitch and where to improve.

Team collaboration

Chorus lets your sales team learn from each other’s calls. You can share successful strategies or flag issues for the whole team.

Deal visibility

Managers can get a clear view of all deals in progress. They can see which deals are moving forward and where team members need support.

About the integration

The Distribute and Chorus integration combines two tools to simplify your sales process. Instead of switching between platforms, you can use both to streamline your workflow.

Unified sales process

After a sales call, you can import your call transcript to your Distribute room to make follow-ups or sales content. Chorus captures feedback during the call, so you can tailor your approach based on what was said.

Better collaboration

Teams can share insights from Chorus directly in Distribute. This helps everyone stay in sync when tracking key metrics and planning the next steps.

Faster decision-making

With real-time insights from Chorus and Distribute’s tools, you can respond faster. Adjust your strategy on the spot and close deals more efficiently.

What are the Benefits of this Integration?

The integration of Distribute and Chorus brings real benefits to your sales team. With both tools working together, you’ll speed up your sales process and create more personalized approaches.

Key benefits:

  • Faster sales cycles: Everything is in one place—call insights, sales decks, and more. There is no need to switch between tools or hunt for details.
  • Personalized follow-ups: Chorus catches key moments from calls so that you can follow up with prospects' needs.
  • Better teamwork: Your team learns from past conversations and always has the right materials in Distribute.
  • Data-driven decisions: Chorus shows how prospects react. Combine this with Distribute’s content tracking to improve your approach.
  • Easy content sharing: Attach the perfect file right after a call without searching through folders.

This integration makes your sales process faster and smarter, so your team can focus on closing deals.

How to Use the New Features?

The integration of Distribute and Chorus makes your sales process easier. Here’s how to use these new features and get the most out of them.

Getting Started

Make sure you have active accounts on both Chorus and Distribute. You’ll need access to Distribute to begin setting up the integration.

Generate a page

Use AI to create a new page. Upload your Chorus transcripts related to your digital sales room during the setup.

You can customize templates for different needs, like call follow-ups or deal rooms. This lets you adjust the integration to suit your goals.

Put It to Work

Share the content created in your Distribute digital sales room with your team or customers.

Conclusion

Integrating Distribute and Chorus helps speed up your sales process and win deals. Combining a digital sales room with Chorus’ conversation insights allows you to manage follow-ups better and move deals along faster.

If you want a smoother and faster sales process, use Distribute and Chorus together. It’s a smart way to close more deals.

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