It's tough to get noticed in today's busy sales world. Traditional emails and cold calls aren't working as well because everyone is trying to grab attention. That's where video prospecting can help.
Video prospecting lets you connect with potential clients in a more personal and lively way. When you use video, people see your face and hear your message, which builds trust and helps your emails stand out.
However, to do well with video prospecting, you need the right tools. Whether you want to make polished, personal videos or just need something quick and easy, the right tool can really help.
In this post, we'll look at 15 best video prospecting tools that can improve your sales efforts. So let’s get started!
Summary of the Best 15 Video Prospecting Tools
What is Video Prospecting?
Video prospecting is when sales teams use personalized videos to talk to potential customers. Instead of sending long emails or making phone calls, salespeople make short, fun videos just for each person. This way, they put a face to the name and show there’s a real person talking.
In sales, making a good first impression is very important, and video prospecting has changed the game. It lets sales reps communicate better by using visual hints, voice tone, and body language. These are things you can’t get from just writing. This helps make the message clearer and stand out from usual sales methods.
Video prospecting is also great for personalizing your messages. When you talk directly to someone and address their needs, it shows you care and have taken the time to understand them. This builds trust and makes it more likely they will listen to what you have to say.
Overall, video prospecting helps make sales feel more personal. It’s a way to start real conversations.
Criteria for Choosing the Best Video Prospecting Tools
When picking the right video prospecting tool for your sales team, there are a few key things to think about.
Not all tools are the same, and what works for one team might not be right for another. Here's what you should look at:
Ease of Use
The tool should be easy to use. Sales teams are usually busy, and they don't need a tool that's hard to learn.
A good video prospecting tool should have a simple, clear interface that lets users make, change, and send videos quickly. If it's easy to use, your team is more likely to use it all the time.
Integration
It's also important how well the tool works with the sales tools you already have. Whether you use a CRM, or communication tools, the video tool should fit right into your workflow. Good integration saves time and helps keep all your sales activities organized in one place.
Pricing
You have to think about your budget. Some tools have different price options, from free versions with basic features to more expensive ones with lots of advanced features.
Make sure the tool's price matches the value it brings and fits your team's budget. Sometimes, spending a bit more on a tool can be worth it if it helps your team do better and get more done.
Features
Finally, look at the features each tool offers. Some tools might focus on making video creation easy, while others have advanced analytics, ways to customize things, or AI that personalizes videos.
Depending on what your team needs, you might care more about some features than others. For instance, if your team likes to see detailed data on how people interact with your videos, you might choose a tool with strong analytics.
The Best 15 Video Prospecting Tools
When it comes to video prospecting, having the right tool can really help. Here’s a look at the best 15 video prospecting tools that can boost your sales efforts. Each tool has its strengths, so you can pick the one that works best for you.
Distribute - The Best Overall
Distribute is the best overall video prospecting tool because it offers a lot of useful features and works well with other tools you might already use.
With Distribute, you can create personalized video messages, screen record, add CTAs into your videos, track how people interact with your videos, and connect it with popular CRMs.
The platform also has advanced analytics to help you understand how prospects are responding to your videos, so you can improve your approach. Distribute is also great for growing teams because it scales easily as your needs grow.
Distribute has flexible pricing plans for both small teams and large companies. The pricing is fair, especially considering all the features it offers and the value it adds to sales teams.
HippoVideo - Best for Customized Video Campaigns
HippoVideo is great for creating personalized video campaigns. It lets you make videos that can be customized for each prospect.
The platform also has features like video analytics, screen recording, and the ability to add CTAs (call-to-action) directly in your videos.
HippoVideo works well with different CRMs and email platforms, so it's easy to fit into your current setup.
HippoVideo is perfect for sales teams that want to create detailed, customized video campaigns that address the specific needs of their prospects. It's especially useful for account-based marketing (ABM) strategies, where personalization is important.
Sendspark - Best for Easy Video Creation
Sendspark is simple and easy to use. You can create and share videos in just a few clicks, making it great for busy sales teams.
It also has features like video templates, email integration, and tracking so you can see who’s watching your videos and when.
If you want a tool that makes video creation quick and easy, Sendspark is a great choice. Its user-friendly design means even beginners can start using it without any problems.
Pitchlane - Best for Personalization at Scale
Pitchlane is great for automating personalization. It lets you create personalized videos on a large scale, so you can reach many prospects with messages that feel custom-made.
Pitchlane also has features like dynamic video content and detailed analytics to help you track how well your campaigns are doing.
Pitchlane is a good choice for sales teams that want to mix personalization with the speed of automation. It helps you keep a personal touch, even when reaching out to hundreds of prospects.
Vidyard - Best for Comprehensive Analytics
Vidyard is strong in video analytics. It gives detailed insights into how your videos are doing, like views, engagement, and where viewers stop watching.
Vidyard also offers video personalization, A/B testing, and works well with major CRMs and marketing platforms.
If your team relies on data and values in-depth analytics to improve your video outreach, Vidyard is a great choice. Its reporting features help you see what’s working and what needs fixing.
Potion - Best for High-Level Customization
Potion lets you have full control over how you customize your videos. You can easily add personalized text, images, or call-to-actions to match each prospect's needs. It also integrates with popular CRMs, so you can manage your campaigns in one place.
If your sales team wants advanced video customization, Potion is a great option. Its flexibility helps you create videos that stand out and connect with your audience.
Tavus - Best for AI-Generated Personalization
Tavus uses AI to automatically create personalized videos. This saves you time while still delivering a custom message to each prospect. It also provides strong analytics and works well with major sales platforms.
Tavus is great for teams that want to use AI to make video prospecting easier. It’s a good choice if you want personalized outreach without spending hours making videos by hand.
Loom - Best for Quick Communication
Loom is popular with sales teams because it's fast and simple. You can create, edit, and share videos quickly, which is perfect for busy environments.
Loom also has features like screen recording, instant sharing, and viewer insights to help you communicate clearly with prospects.
If you need a tool to make and share videos quickly, Loom is a top choice. It's easy to use and helps you communicate effectively on the go.
Berrycast - Best for Free Video Prospecting
Berrycast provides video prospecting tools for free, making it great for teams on a budget. You can create and share videos, record your screen, and track engagement without spending any money.
Berrycast is perfect for small teams or startups that need a reliable video tool without the cost. It offers all the basic features you need to start video outreach.
Glass.io - Best for Integration with Sales Tools
Glass.io is known for working smoothly with many sales tools. You can create personalized video messages and track engagement while easily connecting with your CRM, email platforms, and other sales tools.
If your sales team uses multiple tools, you'll like how Glass.io integrates everything. It helps keep your video prospecting in sync with your overall sales strategy.
ColdIQ - Best for Sales-Focused Video Messaging
ColdIQ is made for sales teams, offering tools that fit prospecting and outreach needs. You can create personalized video messages, track engagement, and connect with your existing sales tools.
ColdIQ is perfect for teams looking for a video tool designed specifically for sales. Its features help you create messages that connect with prospects and lead to conversions.
Soapbox by Wistia - Best for Branding and Personalization
Soapbox by Wistia lets you combine branding and personalization in an easy-to-use platform. You can create videos that match your brand’s style while personalizing them for each prospect. Soapbox includes split-screen recording, video editing, and integration with marketing tools.
If keeping a consistent brand image matters to your team, Soapbox is a great choice. It helps you create polished, professional videos that fit your brand’s voice and style.
Bonjoro - Best for Personal Customer Engagement
Bonjoro helps you create personal connections with your customers. You can send personalized video messages that make each customer feel special. It also has features like video tracking, CRM integration, and automation to manage your video outreach easily.
Bonjoro is perfect for teams that care about building strong customer relationships. Its focus on personal engagement helps you connect better with your audience.
Veed.io - Best for Easy Editing and Sharing
Veed.io provides powerful video editing tools that are simple to use, even for beginners. You can quickly create, edit, and share videos, making it great for teams that want professional-looking videos without complicated software.
If you need a tool that's easy to use but still offers strong editing features, Veed.io is a great choice. It’s perfect for teams that want polished videos without spending a lot of time on editing.
VideoAsk - Best for Interactive Video Messaging
VideoAsk helps make your video messages interactive. You can create videos with embedded questions, CTAs, and branching options, letting you engage with prospects in a more dynamic way. It also integrates with CRMs and other sales tools.
VideoAsk is great for teams that want to create more engaging, interactive video content. It turns passive video watching into an active, two-way conversation with your prospects.
Conclusion
In today’s competitive sales world, picking the right video prospecting tool can greatly impact how well you connect with prospects. The tools you choose should fit your team’s needs and help you send personalized, engaging messages that stand out in a crowded inbox.
We’ve looked at 15 best video prospecting tools, each with unique features for different parts of the sales process. Whether you need quick video creation, detailed analytics, or smooth integration with your current systems, there’s a tool on this list for you.
Check out Distribute to start your free trial!
