You’ve probably heard about video prospecting—it’s the buzz in sales right now! And for good reason. Let’s face it, traditional emails and cold calls aren’t cutting it anymore.
Sales strategies are changing fast, and video prospecting is leading the way. It’s a fun, personal way to connect with potential clients. They get to see your face, hear your voice, and feel your energy—all of which build trust and make your message pop.
Ready to step up your game? Let’s dive into the best video prospecting tools to take your sales strategy to the next level!
What is Video Prospecting?
Video prospecting is a cool way for sales teams to connect with potential customers. Instead of writing long, boring emails or making endless phone calls, salespeople create short, personalized videos.
It’s like saying, “Hi, I’m a real person!” and putting a friendly face to your name.
Another awesome thing about video prospecting is how personal it feels. When you speak directly to someone’s needs, it shows you’ve done your homework and truly care.
That little extra effort can build trust and get people to really listen to what you’re saying.
In short, video prospecting makes sales more human. It’s a fresh way to start meaningful conversations and connect with people in a way that feels real.
What Should You Look for in a Video Prospecting Tool?
Picking the best video prospecting tool for your sales team doesn’t have to be tricky. You just need to keep a few important things in mind.
1. Is It Easy to Use?
Nobody has time to figure out a complicated tool. Your team needs something simple, with a clean design, so they can quickly create, edit, and send videos. If it’s easy to use, your team will stick with it and get better results.
2. Does It Work with Your Other Tools?
The right tool should integrate easily with the software you already use—like your CRM or email platform. Good integration keeps everything in one place and saves your team time.
3. Is It in Your Budget?
Some tools are free with basic features, while others cost more but offer advanced options. Think about what your team needs and what you’re willing to spend. Sometimes paying a little extra for better features can be worth it if it helps your team succeed.
4. Does It Have the Right Features?
Every team is different, so figure out which features matter most to you. Do you want a tool that makes video creation super simple? Or do you need detailed analytics to see how your prospects interact with your videos? Pick the tool that matches your goals.
15 Must-Try Video Prospecting Tools to Supercharge Your Sales
Here’s a list of 15 video prospecting tools that can help you connect with prospects, stand out in their inbox, and close more deals. Each one has unique features, so you’re sure to find the perfect fit for your team. Let’s dive in!
1. Distribute - The Best Overall
Distribute is a top-notch video prospecting tool with its easy-to-use features and seamless integration with other software.
Here’s why it’s a favorite:
- Personalized Videos Made Easy: Create custom video messages that grab attention.
- Extra Features You’ll Love: Screen recording, clickable CTAs, and CRM integration make it a one-stop shop.
- Know What Works: With advanced analytics, you can see how prospects interact with your videos and tweak your approach for better results.
- Perfect for Growing Teams: Whether you’re a small team or a big company, Distribute grows with you.
Plus, Distribute’s pricing is flexible and fair, offering great value for all the powerful tools it puts at your fingertips. It’s the ultimate choice for teams who want to stand out and close more deals!
2. HippoVideo - Best for Customized Video Campaigns
If you’re looking to wow your prospects with personalized video campaigns, HippoVideo is your go-to tool!
Here’s what makes it stand out:
- Tailored Videos: Easily create videos customized for each prospect—perfect for building stronger connections.
- Smart Features: Add CTAs to your videos, track engagement with analytics, and even use screen recording to make your message crystal clear.
- Seamless Integration: Works smoothly with CRMs and email platforms, so it fits right into your workflow without a hitch.
- Great for ABM Strategies: If your team focuses on account-based marketing, HippoVideo helps you nail personalization and deliver campaigns that truly resonate.
3. Sendspark - Best for Easy Video Creation
Got a busy sales team? Sendspark makes video creation so quick and simple, you’ll wonder how you ever managed without it!
Here’s why it’s awesome:
- Fast and Easy: Create and share videos in just a few clicks—no hassle, no fuss.
- Handy Features: Use video templates, track who’s watching, and send videos straight from your email.
- Beginner-Friendly: Even if you’re new to video tools, Sendspark’s simple design makes it a breeze to use.
4. Pitchlane - Best for Personalization at Scale
Want to make personalized videos without spending hours? Pitchlane is your go-to tool for creating custom videos at scale. It makes it easy to reach hundreds of prospects with messages that still feel personal.
Here’s why Pitchlane stands out:
- Automated Personalization: Create videos that feel tailor-made for each prospect, even when you’re sending them to dozens—or hundreds—of people.
- Smart Features: Use dynamic video content and track results with detailed analytics to see what’s working.
- Personal Touch, Fast: Pitchlane combines the warmth of personalization with the efficiency of automation, saving you time while still making a big impact.
5. Vidyard - Best for Comprehensive Analytics
If you love data, Vidyard is the tool for you! It’s packed with powerful analytics to show how your videos are performing.
Here’s what makes Vidyard a standout:
- Detailed Insights: Track views, engagement, and more to fine-tune your strategy.
- Personalized Videos: Easily create custom videos to grab your audience’s attention.
- A/B Testing: Test different approaches to see what works best.
- Seamless Integration: Works great with CRMs and marketing tools you already use.
6. Potion - Best for High-Level Customization
Want to make your videos feel truly one-of-a-kind? Potion is here to help! With its advanced customization features, you can easily add personalized text, images, or call-to-actions that speak directly to each prospect.
Here’s why Potion rocks:
- Personal Touch: Customize every video to make your prospects feel special.
- All-in-One Integration: Works seamlessly with CRMs so you can manage everything without jumping between tools.
- Stand-Out Videos: Create content that grabs attention and shows you’ve done your homework.
7. Tavus - Best for AI-Generated Personalization
What if AI could create personalized videos for you? That’s exactly what Tavus does! It saves you tons of time by automatically generating videos that feel custom-made for each prospect.
Here’s why Tavus is a game-changer:
- Time-Saving AI: No more spending hours on videos—Tavus handles the personalization for you.
- Smart Insights: Get detailed analytics to see how your videos are performing.
- Effortless Integration: Works perfectly with major sales tools, keeping everything simple and organized.
8. Loom - Best for Quick Communication
Need a quick way to connect with prospects? Loom has you covered! It’s the go-to tool for creating and sharing videos in no time, making it perfect for fast-paced sales teams.
Here’s why Loom is a favorite:
- Quick and Easy: Record, edit, and share videos in just a few clicks—no headaches, no delays.
- Handy Features: Use screen recording to explain things clearly, and get viewer insights to see who’s watching and when.
- Always on the Go: Whether you’re at your desk or on the move, Loom helps you stay connected with prospects.
9. Berrycast - Best for Free Video Prospecting
Looking for a budget-friendly way to start video prospecting? Berrycast is here to help! It’s totally free and packed with features that make video outreach simple and effective.
Why Berrycast is a winner:
- Completely Free: Create and share videos without spending a dime—perfect for small teams or startups.
- Easy Screen Recording: Record your screen and explain your ideas clearly.
- Track Your Results: See who’s watching your videos and how they’re engaging with them.
10. Glass - Best for Integration with Sales Tools
Tired of juggling tools? Glass.io makes video prospecting effortless by connecting seamlessly with your favorite sales platforms.
Why Glass is a must-have:
- All-in-One Sync: Easily link your CRM, email tools, and other sales platforms for a smooth workflow.
- Personalized Outreach: Create custom video messages that grab attention and feel personal.
- Track Engagement: See how your videos are performing and use the data to improve your strategy.
11. ColdIQ - Best for Sales-Focused Video Messaging
If you’re in sales, ColdIQ is built just for you! This tool makes creating personalized video messages quick and easy, helping you connect with prospects in a way that stands out.
Why sales teams love ColdIQ:
- Tailored for Sales: Everything about ColdIQ is designed to meet the needs of busy sales teams.
- Engagement Tracking: Know exactly who’s watching your videos and when, so you can follow up smarter.
- Seamless Integration: Works perfectly with the tools you already use, keeping your workflow smooth.
12. Soapbox by Wistia - Best for Branding and Personalization
Want your videos to look sharp and match your brand? Soapbox by Wistia makes it easy! With this tool, you can create videos that feel personal while staying true to your brand’s style.
Here’s why Soapbox stands out:
- Branded and Personal: Add your brand’s colors and style to every video while tailoring messages for each prospect.
- Split-Screen Recording: Show yourself and your screen at the same time to explain ideas clearly.
- Easy Integration: Connect with your favorite marketing tools to keep everything running smoothly.
13. Bonjoro - Best for Personal Customer Engagement
Want to make your customers feel truly valued? Bonjoro lets you send personalized video messages that add a personal touch to every interaction.
Here’s why teams love Bonjoro:
- Make It Personal: Send videos that make each customer feel special and appreciated.
- Smart Tools: Track video views, connect with your CRM, and automate your outreach to save time.
- Strong Relationships: It’s not just about sales—it’s about building trust and loyalty with your audience.
14. Veed - Best for Easy Editing and Sharing
Want professional-looking videos without the hassle? Veed.io makes video editing so easy, anyone can do it—even beginners!
Here’s why Veed.io is a hit:
- Easy Editing: Create and polish your videos with simple tools that don’t require a tech degree.
- Quick Sharing: Edit and share your videos in no time, perfect for busy teams.
- Looks Pro, Feels Easy: Get polished results without spending hours learning complicated software.
15. VideoAsk - Best for Interactive Video Messaging
Why settle for one-way videos when you can make them interactive? With VideoAsk, you can create videos that let your prospects respond directly through questions, calls-to-action, or branching options.
Here’s why teams love VideoAsk:
- Interactive Magic: Add questions or CTAs to turn your videos into real conversations.
- Engage Better: Prospects don’t just watch—they get involved!
- Works with Your Tools: Easily integrates with CRMs and sales platforms to keep everything connected.
Frequently Asked Questions
1. Why should I use video prospecting instead of traditional emails or calls?
Traditional emails and calls often get ignored. Video prospecting adds a personal touch, grabs attention, and shows you’ve taken the time to connect directly with the prospect. This can significantly improve engagement and response rates.
2. Can video prospecting tools scale with my team’s needs?
Absolutely. Many tools, like Distribute and Tavus, are designed to scale with growing teams, offering advanced automation and customization features as your needs expand.
3. Is video prospecting suitable for small teams or startups?
Yes, it’s perfect! Many video prospecting tools are budget-friendly and easy to use. It makes them great for smaller teams looking to make a big impact.
4. How does video prospecting help build stronger customer relationships?
Video prospecting feels personal and shows effort, which builds trust and loyalty. Tools like Bonjoro are especially great for adding a personal touch to customer communication.
Conclusion
In today’s fast-paced sales world, the right video prospecting tool can make all the difference. It helps you connect with prospects in a personal, engaging way that stands out in their crowded inbox.
We’ve rounded up 15 amazing tools to suit every need. Whether you’re looking for fast video creation, powerful analytics, or easy integration with your current tools, there’s something here for you.
Ready to take your sales strategy to the next level? Start your free trial with Distribute today and see how it can help you win more deals!
