Yes, video prospecting gets more attention than plain old text in an email—but what happens next?
Not everyone will reply to your video, and that’s where the magic of follow-ups comes in. Following up isn’t just an extra step—it’s the key to turning curiosity into real conversations.
A well-timed, thoughtful follow-up can make all the difference between sealing the deal or losing a potential customer to silence. But here’s the challenge: how do you stand out without being pushy or just another unread email?
Don’t worry, we’ve got you covered! Ready to dive in? Let’s go!
What’s the Best Timing for Follow-Up?
Reach out too soon, and you might seem pushy. Wait too long, and your prospect might forget all about you. The trick is finding that sweet spot to keep the conversation moving.
Here’s how to perfect your timing:
1. Send a Quick Check-In
Within 24 hours of sending your prospecting video, send a short and friendly message to confirm they got it. Something like:
2. Give Them Breathing Room
Wait 2-3 days before your next follow-up. This gives your prospect time to watch the video without feeling rushed while keeping you fresh in their mind.
3. Use View Metrics (If Available)
If your video platform, like Distribute, shows you when they watched the video, use it!
- Watched quickly? Follow up the next day while you’re still on their mind.
- Haven’t watched yet? After 2-3 days, send a gentle nudge: “Hey [Name], just wanted to remind you about the video I sent earlier. I’d love your thoughts when you have time!”
4. Be Mindful of Their Schedule
Put yourself in their shoes! Think about when they’re likely to be the busiest—like Monday mornings or Friday afternoons—and avoid those times. Instead, aim for mid-week follow-ups. That’s when you’ll have a better chance of catching their attention and getting a response!
How to Craft the Perfect Follow-Up Message?
Your follow-up is your moment to shine! It’s your chance to gently remind your prospect why your offer matters—without sounding pushy or like a robot.
Want to make it stand out? Here’s how to do it right:
1. Start with a Personal Touch
Show your prospect you’ve done your homework! Use their name and mention something specific about their business or challenges. You can even reference your video to make the connection stronger.
For example:
A personalized message shows that you care and aren’t just sending a generic email. It makes all the difference!
2. Keep It Short and Friendly
No one likes long, overwhelming messages! Your follow-up should be quick and to the point—just 3 to 5 sentences. Focus on these three things:
- A quick acknowledgment of the video.
- A reminder of the value you bring.
- A clear next step.
Here’s an example:
3. Show Them the Value
Your follow-up is your chance to remind them why they should care! Think of it as a quick pitch—highlighting exactly how you can help. Skip the vague stuff and focus on something specific they’ll love.
👎 Instead of: “Let me know if you’re interested.”
Try:
4. Add a Clear Next Step
Don’t leave them guessing—make it super easy for your prospect to know what to do next! Use a clear, friendly call-to-action (CTA) that encourages a quick response.
Here are a few ideas:
- “Does [Day/Time] work for a quick chat? I’d love to connect!”
- “Would you like me to send over more details or a case study? Just let me know!”
- “Feel free to click here and book a time that works best for you!”
5. Make It Easy with Options
Help them say “yes” by offering simple choices! When you give them options, it feels easier and more convenient to respond.
Here’s how:
This takes the pressure off and makes it super easy for them to reply, even if they need to suggest another time!
6. Keep It Friendly and Excited
Think of this as a chance to build a connection, not just make a sale! Use a warm, conversational tone that feels approachable but still professional.
For example:
A great follow-up is your chance to show your value and make it easy for them to take the next step. Keep it light, friendly, and full of enthusiasm!
What are the Multiple Ways to Follow Up?
Don’t limit yourself to just one way of reaching out! Everyone has their favorite way to communicate, so using different channels helps make sure your message gets through. You’ll have a better chance of catching their attention.
Here’s how to use a few different methods to follow up and keep the conversation going!
1. Start with Email
Email is a great way to follow up. It’s professional, widely used, and perfect for sharing personalized messages or extra resources to support your video.
Tips to Nail Your Email Follow-Up:
- Use a subject line that grabs attention, like: “Quick Follow-Up: [Your Video Topic].”
- Add a short recap of your video and include a direct link in case they missed it.
- Wrap it up with a clear next step, like scheduling a quick chat or asking for their thoughts.
2. Use LinkedIn for a Professional but Friendly Touch
LinkedIn is perfect for connecting with prospects in a professional but relaxed way. If they’re active on LinkedIn, it’s a great chance to follow up without feeling too formal.
Here’s How to Follow Up on LinkedIn:
- Not connected yet? Send a request with a quick, friendly note about your video.
- Already connected? Send a message like:
- Keep the conversation alive by sharing helpful content, like articles or case studies—just don’t overdo it!
3. Give Them a Call for a Personal Touch
Sometimes, a quick phone call is the best way to make a connection! It’s personal, adds a sense of urgency, and shows you’re genuinely interested. Even if they don’t answer, leaving a friendly voicemail can leave a great impression.
Tips for a Great Phone Follow-Up:
- Keep it short and sweet. Try something like:
- Use a warm and upbeat tone. A genuine, friendly voice can really stand out!
4. Try Text Messages for Quick Check-Ins
If your prospect has shared their phone number or if texting is common in your industry, a short, friendly text can work wonders! Texts are great for reminders about meetings or quick follow-ups.
Example Text Message:
5. Mix It Up for Maximum Impact
Using different ways to follow up doesn’t mean bombarding your prospect. It’s about being smart and thoughtful! Here’s how to combine channels without overdoing it:
- Start with an email for the initial follow-up.
- If there’s no response, try LinkedIn or a phone call after a few days.
- Use text messages sparingly and only if you have their permission.
6. Track What Works and Tweak Your Strategy
Keep an eye on what’s working! Pay attention to which channels get the best responses so you can improve your follow-ups.
For example:
- Are prospects replying faster on LinkedIn than email?
- Does a quick call after an email boost engagement?
