If you want to turn your leads into customers, using a lead magnet email sequence is one of the best tools you can use. A well-thought-out email strategy can boost sales, drive traffic, and help you create content that speaks to your audience.
You’ve probably used email marketing before and seen some of its benefits. But sending one-off email blasts doesn’t work as well as guiding prospects through a series of emails designed to lead them toward making a purchase.
Let’s break down the key parts of a lead magnet email sequence. You’ll also find examples and tips to help you get the most out of your emails.
What is Lead Magnet Email Sequence?
A lead magnet email sequence is a series of emails sent to people who signed up after receiving something free, like a guide or template (called a lead magnet). If you're looking for inspiration to create compelling lead magnets, check out our ChatGPT prompts for lead magnet ideas.
The goal is to guide these leads down the sales path by sharing information that matters to them. Eventually, the aim is to encourage them to take an action, like buying something or booking a consultation.
What are the Types of Email Sequences?
Email sequences can serve different purposes, based on your campaign's goals. Here are a few common types:
- Nurturing your leads
- Sending updates or announcements
- Delivering promised content
- Recovering abandoned carts
Each type of sequence helps you build trust and leads your potential customers toward making a purchase.
What are the Key Parts of a Successful Lead Magnet Email Sequence?
1. Welcome and Delivery Email
Send this right after someone signs up. Its main job is to give them the promised freebie (like an eBook or guide or guide on how to add a lead magnet). At the same time, it welcomes them and gives a feel for your brand.
2. Value-Packed Content
After sending the lead magnet, follow up with more helpful content. This could be tips, guides, or extra resources related to what you sent earlier. The goal is to give them more useful information.
If your lead magnet was an eBook on digital marketing, you could send a follow-up email offering a free webinar or a checklist to improve marketing campaigns.
For more ideas on how to deliver lead magnets efficiently, check out our guide on the best WordPress plugin for lead magnets.
3. Addressing Objections
Tackle any doubts or questions your leads might have. Share a customer story, testimonial, or case study to show your value and clear up any hesitations.
4. Call-to-Action (CTA) Email
The final email should push for action. Whether it’s booking a consultation, making a purchase, or using a special offer, make it clear what they should do next.
The exact details of each email will depend on your business and the lead magnet you're offering. The main goal is to provide value and build a connection with your audience through these emails.
Lead Magnet Email Sequence Examples
Sample 1
Scenario
You're offering a lead magnet for a B2B SaaS company that helps sales teams improve their processes. The lead magnet is an eBook called "Boost Your Sales in 7 Days: Actionable Tips to Close More Deals."
Here’s a simple lead magnet email sequence:
Day 1: Thank You + Lead Magnet Delivery
Subject: Your eBook is here! 🎉 Boost Your Sales in 7 Days starts now!
Email Body:
"Hi [Name],
Thank you for downloading 'Boost Your Sales in 7 Days'! You’re about to unlock some actionable insights that can help you close more deals and get faster results.
[Download your eBook here]
If you have any questions along the way, feel free to reach out.
Best, [Your Name] [Company Name]"
Day 2: Reminder + Introduction to Your Solution
Subject: Getting started on boosting your sales? 📈
Email Body:
"Hi [Name],
Just checking in—have you had a chance to start reading your eBook? These tips are designed to help you take immediate action.
By the way, if you're looking for tools that can help you put these strategies into action faster, take a look at [Your Product Name]. It can help streamline your entire sales process, saving you time and boosting productivity.
Check it out here: [Product Link]
Best, [Your Name]"
Day 4: Value Email (Tips)
Subject: Quick sales tip you can use today! 🚀
Email Body:
"Hi [Name],
Here’s a quick tip from the eBook that you can apply immediately:
Tip #3: Use a personalized approach in follow-up emails. Make your follow-ups more relevant by referencing specific pain points you’ve discussed with your prospect.
Our tool [Your Product Name] can help track interactions and streamline follow-ups so you never miss a beat.
Want to learn how? [Link to Demo]
Best, [Your Name]"
Day 6: Case Study or Success Story
Subject: See how [Client Name] boosted their sales by 25% in 3 months!
Email Body:
"Hi [Name],
Want to see how companies like yours are closing more deals with our platform?
Here’s how [Client Name], a [industry] company, increased their sales by 25% in just three months using [Your Product Name].
Read their story here: [Link to Case Study]
It’s a quick read and gives you real-world examples of how our solution can work for you.
Best, [Your Name]"
Day 7: Offer Email (Special Discount or Call to Action)
Subject: Ready to boost your sales even more? 💼
Email Body:
"Hi [Name],
You’ve now had a few days to dive into 'Boost Your Sales in 7 Days'—we hope you found it helpful!
If you’re ready to take your sales to the next level, we’d love to offer you an exclusive discount on [Your Product Name]. For the next 48 hours, you can get [X]% off by using the code BOOSTSALES at checkout.
Ready to grow your sales? Click here to get started: [Link]
Best, [Your Name]"
Sequence Breakdown:
- Day 1: Thank you and delivery of the lead magnet.
- Day 2: Introduction to the solution.
- Day 4: Extra value with a tip from the eBook.
- Day 6: A success story or case study for social proof.
- Day 7: An offer to push the lead closer to conversion.
This sequence is designed to build trust, provide value, and gently nudge the lead toward taking action.
Conclusion
To wrap it up, a good lead magnet email sequence helps move your leads through the sales process. By sharing useful content, addressing their concerns, and adding clear calls to action, you can build trust and keep them interested.
Each email has a purpose—whether it's delivering the lead magnet, offering tips, or giving a final push with a special offer. With the right plan, this sequence can boost your chances of making sales and help turn leads into loyal customers.
