A one pager is your business’ elevator pitch, all on one page. It's a tool that quickly grabs attention. It helps you get to the point without giving too much information.
In a world where people don’t have a lot of time, one pagers stand out. They share the most important details about your business, product, or service in a simple, easy-to-read way.
Whether you're pitching to a client or introducing your company at an event, a good one pager can make a big impact. Sales teams use them to send strong, clear messages.
Marketers use them for promotions. Companies love how flexible they are. And they aren’t just for printing—you can use them digitally too. That’s why they’re a must-have for any business strategy.
What is One Pager?
A one pager is just what it sounds like—a one-page document that gets straight to the point. It’s a simple, clear summary of your business, product, or idea.
The goal is to give the important details without overwhelming anyone. In sales, marketing, and business, it’s a handy tool to quickly share key information.
For example, companies use one pagers to pitch their products or services. Imagine a software company pitching a new app to a busy executive.
They can hand over a neat one pager that explains the app’s features, pricing, and benefits. No need to sift through long, detailed documents.
Sales teams use one pagers as quick guides in meetings. They help stay focused on the main points during a pitch. Marketers also use them for product launches or promotions, turning complicated ideas into something easy to understand.
A one pager usually fits on a regular A4 sheet or a digital version. It’s all about keeping things clear and easy to read, often breaking the content into sections.
What makes a one pager stand out is how flexible it is. No matter who you’re trying to reach, a one pager helps you highlight what really matters in a simple and appealing way.
What are the Key Elements of a Great One Pager?
To make a one pager work, you need to include the important details in a clear and interesting way. Here’s the ideal one pager layout that stands out:
Company Logo and Tagline
This is the first thing people will see. Your logo helps them recognize your brand, and a catchy tagline sets the tone. It’s what pulls them in, so make sure it’s strong.
Mission Statement
In just a sentence or two, explain what your company does and why it matters. This gives a quick look at what you’re all about. For example, a software company might say, “Helping businesses save time with easy-to-use project management tools.”
Problem/Solution
Point out the problem your audience has, and show how your product or service solves it. This is the most important part of your one pager.
For example, if you’re in real estate, the problem could be managing properties. The solution? Your software that makes tenant communication and rent collection easy.
Key Features
Highlight the main features or benefits of your product or service. Keep it concise, using bullet points to make it easy to scan.
Call to Action (CTA)
Don’t leave your audience guessing what to do next. Whether it’s booking a demo, signing up for a free trial, or scheduling a meeting, the CTA should be clear and direct. For example, “Get started with a 30-day free trial” or “Contact us for more information.”
10 One Pager Examples
Let's check out some real-life examples of great one pagers. These templates show how different industries can use one pagers to share information quickly and clearly. Here are 10 examples that fit various business needs:
1. Problem-Solution Matrix One Pager
This template highlights the main problems your customers face and how your product or service solves them. It’s perfect for sales teams showing prospects a simple path from problem to solution. This is especially helpful in B2B situations where things can get complicated.
2. Social Proof and Testimonial Compilation One Pager
Nothing builds trust like testimonials. This one pager gathers customer reviews and case studies, showcasing the impact of your product or service.
It’s ideal for marketing teams looking to highlight satisfied customers and create a sense of credibility. The social proof gives prospects confidence that your solution is tried and tested.
3. Platform Overview One Pager
When you need to give a bird’s-eye view of your platform, this one pager is your go-to. It offers a concise summary of your platform’s key features and benefits. It allows potential customers to quickly grasp how it can meet their needs.
4. Sales Coaching One Pager
This one pager focuses on improving sales performance. It’s a great tool for sales managers who need to outline coaching strategies or provide quick tips to boost team productivity. By using this template, businesses can ensure their sales team gets the insights they need without going through lengthy training materials.
5. Pricing & Packaging One Pager
Pricing is a crucial aspect of any pitch. This one pager makes it easy to present pricing structures and package options in a clean, digestible format. It’s perfect for salespeople who want to avoid confusion by showing all the pricing information on one sheet, making it easier for prospects to compare and choose the right option.
6. Sales Presentation One Pager
For a quick yet compelling sales presentation, this one pager provides all the necessary talking points without overwhelming the audience. It works as a streamlined version of a slide deck. It helps you deliver key messages in meetings or over email. Sales teams benefit from having all critical information in one place, making it easier to reference during client calls.
7. Product Update One Pager
Keeping your customers in the loop about new features or updates is essential. This one pager does just that by summarizing product improvements in a way that’s easy to share. It’s useful for product teams or customer success managers who want to keep users engaged and excited about upcoming changes.
8. Monthly Health Customer Report One Pager
This one pager is great for customer success teams. It gives clients an easy-to-read report on their account status, including performance and usage metrics. It helps companies spot any issues early.
9. Business Case One Pager
When pitching to investors or stakeholders, this one pager condenses your business proposal into a simple format. It covers the problem, solution, financial benefits, and ROI, making it easier for decision-makers to get the big picture fast.
10. Mutual Action Plan One Pager
This one pager is for collaborative projects. It outlines the agreed steps, responsibilities, and deadlines between you and your client or partner. It keeps everyone on the same page and ensures clarity on the next steps.
How to Create Your Own One Pager?
Making a good one pager is simple, but it takes some planning. Here’s a step-by-step guide in creating one pager to get your message across clearly:
1. Know Your Goal and Audience
Before you start, figure out what you want to achieve and who you're talking to. Ask yourself:
- What’s the purpose? Are you informing, persuading, or promoting something?
- Who’s reading this? Knowing your audience helps you focus your message.
For example, if you're aiming at potential clients, you’ll want to highlight your services and encourage them to reach out.
2. Create a Strong Headline and Tagline
Your headline should grab attention right away. Keep it simple but catchy so people want to keep reading.
For instance, if you're promoting a new tool, something like "Make Your Projects Easier with Our Management Solution" can catch interest. A short tagline under your logo can add to the message and set the tone for the rest of the page.
3. Simplify Key Points
Remember, a one pager is all about brevity. Identify the most important pieces of information you want to share and boil them down into digestible sections. Use bullet points, headers, and short paragraphs to keep things clear and concise. Think about how you’d explain your product or service if you had only 30 seconds—what are the key takeaways? Include elements like:
- Your main offering or service
- A brief problem/solution statement
- Key features or benefits
- Call to action
4. Make It Look Good
The content is important, but don’t forget about the design. A cluttered or boring design can turn people off before they even get to your message.
Use visuals to break up the text and keep your one pager looking polished. Consider using icons, images, and white space to create a clean, easy-to-read layout.
5. Customize with Tools Like Distribute
Creating a visually appealing one pager doesn’t have to be complicated. Tools like Distribute offer user-friendly templates that make design easy, even for those without graphic design experience. Here’s how to use such tools effectively:
- Select a Template: Choose a one pager template that fits your needs and style.
- Customize Content: Replace placeholder text and images with your own content and visuals.
- Adjust Colors and Fonts: Tailor the design elements to match your brand colors and fonts.
- Use the template and Share: Once you’re satisfied with your design, share your one pager with your client or team to collaborate.
What are the Benefits of Using a One Pager?
A one pager is like a Swiss Army knife for business communication. It has a lot of benefits, which is why so many companies love using them.
Here’s why a one pager can make a big difference, whether you’re at a meeting or sending a quick email:
Easy to Understand
We live in an age where no one has the time (or patience) to read through lengthy presentations. A one pager gets straight to the point, delivering all the essential information in a compact, easy-to-read format.
Imagine you’re in a sales meeting, and you need to quickly convey the value of your product. Instead of going through slide after slide, you hand over a one pager that highlights the key points. It’s short, sweet, and makes an impact.
Saves Time
Not only does a one pager save your audience time, but it also saves you time. Instead of putting together a full presentation or writing a long email, you can fit everything onto one simple sheet.
Companies often use one pagers in email pitches. It gives prospects the information they need without them having to wade through paragraphs of text. It’s like the fast food of business communication—quick, efficient, and it gets the job done.
Perfect for Pitches or Introductions
When you’re trying to get your foot in the door with a new client or partner, a one pager can be your best friend. It offers just enough information to spark interest and leave them wanting more.
For example, a startup can use a one pager to introduce its product to investors. It keeps the focus sharp while giving enough detail to get a second meeting.
Works for Both Digital and Print
One of the best things about a one pager is its flexibility. You can hand it out in meetings or email it as a PDF. Whether it’s printed or viewed on a screen, the message stays clear and concise.
That’s why sales teams and marketers love using one pagers—they work in any setting. For example, at a trade show or a sales event, a one pager makes for a quick handout that sums up your offerings.
Conclusion
In today’s fast-moving business world, where attention spans are short, one pagers are a great tool. They let you share important information quickly without overwhelming anyone.
One pagers save time, are easy to read, and work well both online and in print. They help you focus on what’s most important and make a strong impression.
So, the next time you need to get your point across fast, think about using a one pager. It might just be the perfect tool.
