A one-pager may be just a single sheet of paper, but it’s packed with value. As someone in sales and marketing, I often need to create quick, impactful reports and sales pitches for clients, investors, and more.
This tool is perfect for highlighting the key points about a business, product, or service. It’s one of the simplest and fastest ways to share the most important details at a glance.
Today, I’ll share some one-pager examples that have helped me succeed in sales and marketing. Let’s dive in!
What is a One Pager?
A one-pager is exactly what it sounds like—a single page that gets straight to the point. It’s a quick, clear summary of your business, product, or idea. The goal? To share the key details without overwhelming your target audience.
In today’s fast-paced world, where average human attention span is less than a goldfish. That’s where one-pagers shine.
They take complex information and break it down into an easy-to-read format. This makes it perfect for busy stakeholders or investors who need the facts fast—whether it’s deciding to invest, partner, or use your product.
A great one-pager doesn’t just inform; it grabs attention and leaves a lasting impression.
5 Must-Have Sections for a Winning One-Pager
A great one-pager delivers your message in a simple, powerful way. Here’s the ideal one pager layout that grabs attention and gets results:
Company Logo and Tagline
This is the first thing people will see. Your logo helps them recognize your brand, and a catchy tagline sets the tone. It’s what pulls them in, so make sure it’s strong.
Mission Statement
In one or two sentences, explain what your company does and why it matters. Be clear and specific. For instance:
"We help businesses save time with user-friendly project management tools."
Problem/Solution
What problem does your audience face, and how do you solve it? This is your chance to show your value.
Example:
- Problem: Managing properties is time-consuming.
- Solution: Our software streamlines tenant communication and rent collection.
Key Features
Use bullet points to highlight the main features or benefits of your product or service. Keep it short and easy to skim.
Call to Action (CTA)
Tell your audience what to do next. Whether it’s signing up for a free trial or booking a demo, your CTA should be simple and direct. Examples:
- “Start your 30-day free trial today.”
- “Contact us for a quick consultation.”
10 One Pager Examples for Businesses
Let’s dive into 10 templates that fit different business needs:
1. Problem-Solution Matrix One Pager
This one-pager breaks down customer pain points and offers clear solutions. It’s a favorite for sales teams because it simplifies complex ideas into an easy-to-follow format. It’s especially useful for B2B sales, where clarity is key.
2. Social Proof and Testimonial Compilation One Pager
Trust is everything, and this template delivers!
It highlights customer reviews and case studies, showing how your product or service has made a difference. Perfect for marketing teams, it boosts credibility by letting happy customers speak for you.
3. Business Overview One Pager
When you need to give a bird’s-eye view of your business, this one pager is your go-to. It offers a concise summary of your platform’s key features and benefits. It allows potential customers to quickly grasp how it can meet their needs.
4. Sales Coaching One Pager
For sales managers, this template is a lifesaver. It outlines quick strategies and tips to boost team performance. No need for lengthy training sessions—this one-pager gives your team actionable advice they can use right away.
5. Pricing & Packaging One Pager
Make pricing crystal clear! This one-pager shows all your package options in an easy-to-read format. It’s perfect for salespeople who want to avoid confusion and help customers pick the right plan.
6. Sales Presentation One Pager
This template helps you deliver a powerful sales pitch without overwhelming your audience. Think of it as a one-page alternative to a slide deck—great for meetings or follow-up emails.
7. Product Update One Pager
Keep your customers excited about what’s new! This one-pager summarizes updates and new features in a format that’s easy to share. A must-have for product and customer success teams.
8. Monthly Customer Report One Pager
This one pager is great for customer success teams. It gives clients an easy-to-read report on their account status, including performance and usage metrics. It helps companies spot any issues early.
9. Business Case One Pager
When pitching to investors or stakeholders, this one pager condenses your business proposal into a simple format. It covers the problem, solution, financial benefits, and ROI, making it easier for decision-makers to get the big picture fast.
10. Mutual Action Plan One Pager
This one pager is for collaborative projects. It outlines the agreed steps, responsibilities, and deadlines between you and your client or partner. It keeps everyone on the same page and ensures clarity on the next steps.
How to Create Your Own One Pager?
Creating a one-pager doesn’t have to be complicated. With a little planning, you can design something that gets your message across clearly and effectively. Follow these easy steps:
1. Define Your Goal and Audience
Before you start, ask yourself two key questions:
- What’s the purpose of this one-pager? Are you sharing info, promoting a product, or persuading someone?
- Who’s going to read it? Knowing your audience will help you tailor your message.
For example, if you’re targeting potential clients, focus on your services and how you can help solve their problems.
2. Write a Catchy Headline and Tagline
Your headline is the first thing people will see, so make it count! Keep it short, clear, and engaging. For example:
"Simplify Your Projects with Our Easy-to-Use Tool."
Add a tagline under your logo to reinforce your message and set the tone.
3. Highlight Key Points
One-pagers are meant to be simple. Stick to the most important details and organize them into clear sections using bullet points, headers, and short paragraphs. Focus on:
- What you offer
- The problem you solve
- Key features or benefits
- A strong call to action
Think of it like a quick elevator pitch—what’s the one thing you want your reader to remember?
4. Keep It Visually Appealing
The content is important, but don’t forget about the design. A cluttered or boring design can turn people off before they even get to your message.
Use visuals to break up the text and keep your one pager looking polished. Consider using icons, images, and white space to create a clean, easy-to-read layout.
5. Use Easy Tools Like Distribute
You don’t need to be a designer to create a polished one-pager. Tools like Distribute make it simple:
- Choose a template that suits your purpose.
- Replace placeholder text with your content and visuals.
- Customize the colors and fonts to match your brand.
- Share it with clients or your team once it’s ready!
Frequently Asked Questions
1. What are the Benefits of Using a One Pager?
A one-pager provides a concise overview of key information, making it easy for readers to quickly grasp your message. It’s perfect for busy professionals who don’t have time for long documents.
2. Should You Add Visuals or Stick to Text on Your One Pager?
Adding visuals like icons, charts, or images can make your one-pager more engaging. Just keep them simple and relevant. Use visuals to highlight your message, not distract from it, and aim for a clean, polished design.
3. How Can You Use a Business One-Pager?
A business one-pager can do so much! Use it to:
- Pitch ideas to investors,
- Explain your products or services to clients,
- Give an overview of your company,
- Or even provide quick references for your team.
It’s a flexible tool that works in many situations.
4. Is a One-Pager Better Than a Full Business Plan?
Not quite—they serve different purposes. A one-pager is great for first impressions or when you need something brief and to the point.
A full business plan, on the other hand, dives deeper into details and works best for big-picture discussions and planning.
5. How often should I update my one-pager?
Keep your one-pager up to date! Whenever there’s a major change—like new services, updated numbers, or a shift in strategy—it’s time for a refresh. A good rule of thumb? Review it at least every three months to make sure it’s always accurate.
