Tired of sending endless emails and LinkedIn messages? Done with Zoom calls that lead nowhere? Frustrated with buyers who never respond?
Top sales experts are seeing results by using video in their process. Video boosts engagement and keeps buyers interested.
Not using video yet? Here are some effective sales video examples. See how they can help you book more meetings, keep buyers engaged, and close deals faster.
What are Sales Videos?
Sales videos are powerful tools to build trust and visibility in the sales process. They let your audience see who you are, which helps them trust your brand more.
There are different types of sales videos, each fitting a unique part of the buyer's journey. Customer testimonials work best to attract new customers. Product demos are perfect for closing deals with ready-to-buy prospects.
All sales videos share one key trait: they inform while keeping viewers engaged.
Top Benefits of Sales Videos
- Engage Customers Effectively: Videos make your message clear and memorable. They let you show, not just tell, why your product or service stands out.
- Build Brand Authority: Showing what your business does builds trust. When customers see your expertise, they view you as a leader in your industry.
- Close Deals Faster: Customers rely on videos to research and choose products. Sales videos can support buyers at every stage, from learning about your brand to making the final decision.
- Support Your Sales Team: Sales videos can handle FAQs and other repetitive questions. This saves time for your sales reps and helps customers even after the sale.
- Create Emotional Connections: Videos let you tell stories, share values, and make your brand feel more human. This connection makes customers more likely to choose your brand.
What are the Types of Sales Videos?
Here’s how different types of sales videos can help you connect with customers and drive sales:
1. Video Sales Letters (VSLs)
A Video Sales Letter (VSL) is a short video created to sell a product or service. These videos are usually 2-5 minutes long and include a voiceover, images, and sometimes animations. They follow a simple structure: an engaging introduction, a clear call to action, and a no-risk offer.
2. Product Demo Videos
A product demo video is a brief, informative video showing how a product works. These videos give potential customers a useful overview, helping them understand the product and make an informed decision.
3. Sales Motivation Videos
Selling can be challenging, and sales motivation videos aim to energize salespeople. These videos often feature upbeat music, quick cuts, and inspiring messages from top sales professionals. While they’re not for everyone, they can boost morale and prep the team for their next pitch.
4. Sales Team Training Videos
Training videos help improve sales skills within your team. These videos introduce new techniques and strategies that can lead to better outcomes and more closed deals.
5. Customer Testimonial Videos
Customer testimonial videos feature real customers sharing their experiences with a product or service. These videos help build trust and credibility, which are essential in convincing new customers to buy.
6. Personalized Videos
Personalized videos allow sales reps to connect with potential customers on a more personal level. Using video email to reach prospects adds a custom touch to the sales process, showing prospects that they’re valued.
7. Explainer Videos
Explainer videos break down complex products or services in an easy-to-understand way. These short videos, often 2 minutes or less, use visuals like animations and on-screen text to explain key features and benefits. They’re useful throughout the sales funnel, from raising awareness to closing deals.
8. Brand Videos
Brand videos tell your brand’s story, helping build an emotional connection with your audience. These videos mix various elements—like customer testimonials, product shots, and behind-the-scenes footage—and work well at the start of the sales funnel, introducing potential customers to your brand.
Effective Sales Video Prospecting Examples
Here are some top examples of sales video templates to inspire your outreach strategy.
Short Video Prospecting Template
This template is ideal for sales teams and businesses wanting to make outreach feel more personal. It allows you to send short, custom video messages that grab attention and boost engagement.
This approach adds a human touch to your outreach, helping sales teams create stronger connections with potential clients. It’s especially useful in industries where building relationships is essential.
Long Video Prospecting Template
This template is designed for businesses looking to make a strong impression with an in-depth video. It covers key selling points, an overview of services, and customer testimonials in one video.
This template works well for nurturing leads, giving viewers a complete view of your product or service. It showcases benefits, features, success stories, and support options. The combination of visuals and thorough content helps answer questions and highlight real results, aiming to convert viewers.
Pre-Meeting Video Template
This template helps create a strong first impression before a meeting even starts. Sales reps or consultants can use it to introduce themselves, set an agenda, and connect with prospects on a personal level.
This pre-meeting video is ideal for B2B companies focused on an engaging, client-centered sales process. It provides a structured introduction and a clear agenda, building trust and professionalism before discussions begin. This approach helps establish rapport and shows an organized, client-focused approach.
FAQ Video Template
This FAQ Video Template is designed to improve customer support by answering common questions through short, clear videos. Each video addresses a frequently asked question, making it easy for clients and customers to get answers fast.
This template is perfect for businesses that want to make their support resources more interactive. Video explanations are often clearer than long text answers and can build a stronger connection with viewers. It’s especially useful for explaining complex topics, demonstrating products, or providing step-by-step guidance that might be harder to capture in text.
Using this FAQ format can boost customer satisfaction by offering a quick and easy way to find answers, reducing the need for direct support.
Bonus FAQ Video Template
This additional FAQ video template offers a flexible layout for businesses that need to address extra questions or cover specific topics in more detail.
Product Walkthrough Video Template
The Product Walkthrough Video Template guides new users through a product’s features step by step. It’s structured to make onboarding easier and help users understand how to get the most out of a product.
This template is especially helpful for products that require a bit more guidance, like SaaS tools or B2B services. By visually walking users through each part of the product, businesses can reduce support requests and help customers feel confident from the start.
This format works well for companies aiming to improve product adoption and build long-term customer loyalty by offering a friendly, easy-to-follow introduction to their product.
Welcome Video Template
This Welcome Video Template helps businesses create a warm, informative greeting for new clients or users. It guides clients through essential resources and contact information, making them feel valued and well-supported from the start.
This template is perfect for onboarding new clients with ease. It combines a welcoming message with clear guidance on available support, helping clients feel confident right away. It’s especially helpful for companies offering complex products or services where clients may need some initial orientation.
For sales teams, this template boosts client relationships from the first interaction. It reduces onboarding time, improves customer satisfaction, and shows a client-focused approach.
No-Show Video Template
The No-Show Video Template provides a gentle, friendly way to follow up after a missed meeting. It shows empathy and keeps the door open for rescheduling.
This template is an effective tool for sales teams looking to reconnect with clients after a no-show. The friendly video message shows flexibility and reinforces the team’s interest in working with the client’s schedule. This follow-up approach maintains momentum, shows professionalism, and helps build trust.
For sales teams, this template is a simple yet effective way to re-engage clients and demonstrate a willingness to work around their needs.
Conclusion
If traditional outreach like emails and calls isn’t working, try adding video. The examples above offer simple ways to start. Use videos to introduce your brand, answer common questions, or follow up after a missed meeting. Each type of video can help make your sales process more engaging and useful for customers.
Adding video can build stronger relationships with clients and make it easier to hit your sales targets.
Use Distribute now and start creating sales videos for more sales success!
