Sales enablement software has really helped a lot of teams. If you’ve ever felt overwhelmed by emails, data, and follow-ups, you’re not the only one. Sales reps and marketers deal with more information than ever, and keeping it all organized can feel like another full-time job.
That’s where sales enablement software steps in. It’s like having a personal assistant—just without the coffee runs. It helps you manage content, track performance, and keep an eye on your leads.
In this guide, we’ll look at 20 of the best sales enablement tools, starting with Distribute.so. This platform is changing how sales teams handle their work. We’ll walk you through the pros and cons of each tool so you can find the one that fits your team best.
What is Sales Enablement Software?
Sales enablement software is like a toolkit that helps sales teams work smarter, not harder. In simple terms, it’s a platform that gives your team the tools, content, and support they need to close more deals.
It puts everything in one place—content management, coaching, training, and analytics. So sales reps can easily access what they need.
So, how does this help teams? Here's the breakdown:
- Content Management: It keeps all sales content organized and easy to find, so reps can quickly share relevant info with prospects.
- Sales Coaching: It offers tips and guidance to help reps improve their pitches, making sure they keep learning and getting better.
- Analytics: Tracks important data like how often content gets viewed, what prospects like, and which strategies are working best.
- Training Tools: Provides lessons and resources to help reps improve their skills and stay up to date on new products or strategies.
Sales enablement software helps teams engage with buyers better, close deals faster, and improve overall performance. With the right tools, your team can be more efficient at every step of the sales process.
Here are some key features you’ll find in most sales enablement platforms:
- Centralized Content Hub: A place where all sales materials are stored and easy to access.
- Real-Time Analytics: Tracks how prospects interact with your content, giving you useful insights.
- Sales Playbooks: Step-by-step guides to help reps through the sales process.
- Training and Coaching Modules: Tools that help reps sharpen their skills anytime, anywhere.
- CRM Integration: Seamlessly connects with your customer relationship management system to keep everything in sync.
Sales enablement software helps your sales team be more strategic and data-driven when approaching prospects. And in today’s competitive market, that can make a huge difference.
Top 18 Sales Enablement Software for 2024
We’ve come up with 18 sales enablement software for you. This will help you find the best sales enablement software that will fit your business needs.
Distribute: Best for full-funnel sales enablement
Distribute helps manage the entire sales process, from lead generation to closing deals. It offers tools for managing content, talking to prospects, and tracking how they engage with your materials. The Digital Sales Room stands out, letting teams easily share and store sales content in one place.
Distribute is a great choice if you want everything in one spot. The Digital Sales Room is super helpful for working closely with clients and adding a personal touch.
It’s a newer platform, but its simple design and full range of features make it perfect for teams wanting to improve their sales from start to finish.
Pros:
- All-in-one platform for the full sales funnel
- Digital Sales Room for smooth collaboration with buyers
- Real-time analytics to track engagement
- User-friendly, even for non-tech users
Cons:
- Newer to the market, so not as well-known yet
Highspot: Best for content management and training
Highspot helps sales teams keep content organized and ready to go. It’s known for making it easy to manage materials and for its built-in training tools. Sales reps can quickly find what they need and learn on the job, which helps them stay prepared for pitches.
Highspot is a strong pick if your focus is on keeping content organized. It’s easy to navigate, and the built-in training is a big win for teams that want to keep learning without needing extra platforms.
Pros:
- Great for organizing sales content
- Includes training and coaching tools
- AI-powered recommendations for using content effectively
Cons:
- Pricey for smaller teams or startups
- Some users find the onboarding process challenging
Seismic: Best for enterprise sales teams
Seismic is designed for big sales teams, offering powerful tools to manage content, automate tasks, and provide deep insights through analytics. It’s perfect for companies that need to scale up their sales efforts. Plus, it syncs with CRM systems, keeping your data and content aligned across platforms.
Seismic is a solid platform, especially for big companies managing tons of content and complex workflows. It scales really well for large teams, and its analytics are top-notch for tracking performance.
However, it’s not ideal for smaller teams or those new to sales enablement software—it might have more features than you actually need. But for big enterprises, it’s one of the best options available.
If you're interested in how Seismic compares to other platforms, check out our detailed comparison between Distribute and Seismic to explore their differences.
Pros:
- Ideal for large teams
- Advanced tools for managing content and automating workflows
- Detailed analytics to track sales performance
Cons:
- Expensive for smaller teams
- The number of features can feel overwhelming
- Takes time to learn how to use it well
Gong: Best for conversational intelligence
Gong focuses on analyzing sales calls to give sales reps feedback on their conversations. It records and reviews calls to help teams see what’s working and where they can improve. This way, sales reps can tweak their approach quickly.
Gong is great if you want to focus on improving your sales conversations. It doesn't offer a full range of sales tools, but when it comes to analyzing calls and giving feedback, it's hard to beat.
Pros:
- Real-time insights from calls
- AI-driven tips to improve conversations
- Integrates easily with CRM tools
Cons:
- Only focuses on call analysis, not other sales tools
- Can be pricey for smaller teams
Groove: Best for automating non-sales activities
Groove is made for teams using Salesforce. It helps automate tasks like data entry and follow-ups right inside Salesforce. This frees up time for sales reps to focus more on selling. With detailed tracking and automation, it’s perfect for teams that rely on Salesforce.
Groove is a must-have if your team is already using Salesforce. It simplifies tedious tasks and keeps everything in one place. But if you’re using a different CRM, Groove might not be as valuable.
Pros:
- Seamless integration with Salesforce
- Automates routine tasks, saving time
- Detailed tracking and analytics in Salesforce
- Easy to use
Cons:
- Best for Salesforce users—not as useful for other CRMs
- Pricing can be high for smaller teams
HubSpot Sales Hub: Best for small businesses
HubSpot Sales Hub is perfect for small businesses. It’s affordable, easy to use, and covers everything from managing contacts to tracking emails. It’s a great tool for teams just starting with sales enablement.
HubSpot Sales Hub is an excellent choice for small teams looking to organize their sales process without spending too much. It’s simple to use, but as your business grows, you may need a more advanced tool.
We also compared Distribute and HubSpot to see how they stack up.
Pros:
- Budget-friendly for small businesses
- Easy for non-tech teams to use
- Includes email tracking, content management, and reporting
Cons:
- Not as advanced as tools for larger companies
- You might outgrow it as your business scales
Showpad: Best for visual content sharing
Showpad is great for teams that rely on visual content like presentations and videos. It helps sales reps create and share engaging materials with prospects, making it easy to collaborate in real-time, especially for remote teams.
Showpad is perfect for sales teams that use a lot of visuals in their process. If you’re constantly sharing presentations or demos, it’s a fantastic tool. But if visuals aren’t a big part of your strategy, you might want to consider other options.
Explore how Distribute compares to Showpad for visual content sharing.
Pros:
- Focuses on visual content and presentations
- Real-time sharing and collaboration
- Perfect for remote or virtual sales teams
Cons:
- Not as focused on coaching or training tools
- Could be overkill if you don’t need visual content support
Outreach: Best for managing outreach efforts
Outreach helps sales teams streamline and scale how they reach out to prospects. It brings email, phone, and social media together in one platform.
This makes it easy to track conversations and manage follow-ups. The automation features save time by letting you set up sequences and let the tool do the work.
Outreach is great for teams that do a lot of outreach. It makes managing all your communication much easier. The price might be high for small teams, but if outreach is a big part of your sales strategy, it’s worth it.
Pros:
- Manage email, phone, and social all in one place
- Automates follow-ups and reminders
- Detailed analytics to track your outreach success
Cons:
- Steep learning curve for beginners
- Can be expensive for smaller businesses
Dialpad Sell: Best for AI-powered sales calls
Dialpad Sell uses AI to give real-time feedback during sales calls. It transcribes calls as they happen, analyzes them, and offers tips to help sales reps improve. This tool is super useful for teams that rely heavily on phone calls.
Dialpad Sell is awesome for teams that spend a lot of time on the phone. The AI insights help improve conversations on the spot. If your team relies more on emails or social media, though, this might not be the best fit.
Pros:
- Real-time AI insights during calls
- Automatic call transcriptions for easy review
- Works well with popular CRMs
Cons:
- Best for teams that rely on phone calls; not great for email or social-focused teams
- AI feedback can be hit or miss with complex conversations
Guru: Best for knowledge management
Guru is a tool that helps sales teams store and organize important information. Whether it's product details, sales scripts, or company policies, Guru makes it easy to access everything you need during calls or presentations.
Guru is a lifesaver when you need quick access to info. It keeps everything organized and easy to find, so no more scrambling for details during a call. If you need more features like analytics or outreach tools, though, you’ll want to pair it with another platform.
Pros:
- Quick access to key information in real-time
- Great for organizing sales resources
- Integrates well with tools like Slack and Salesforce
Cons:
- Limited to knowledge management
- May feel basic if you need broader sales tools
Brainshark: Best for training and onboarding
Brainshark is all about training and onboarding. It helps you create and deliver training content, so sales reps can stay sharp on product knowledge and sales techniques. It also tracks progress, so managers can see who’s doing well and who needs more help.
If training and onboarding are key for your team, Brainshark is a fantastic tool. It makes creating training content easy and helps track how your team is doing. But if you’re looking for more than training, you may need another tool to fill the gaps.
Pros:
- Focuses on training and onboarding
- Tracks individual progress and skills
- Easy to create and share training materials
Cons:
- Doesn’t cover outreach or content management
- May not be needed if you already have a training system
Bigtincan: Best for mobile sales enablement
Bigtincan is designed for sales reps who are always on the go. It lets teams access content, track their performance, and collaborate, all from their mobile devices. It’s perfect for teams working in the field or remotely.
Bigtincan is great for mobile sales teams who need access to content and data on the go. It works well offline and keeps you connected to your team. But if you’re mainly using a desktop, the mobile focus might feel limiting.
Pros:
- Optimized for mobile use
- Offline access to sales content
- Real-time analytics and reporting
Cons:
- Not as many features for desktop users
- Fewer integrations compared to other platforms
Gryphon Networks: Best for sales acceleration
Gryphon Networks helps sales teams boost their performance through call tracking, coaching, and analytics. It’s especially helpful for teams that rely on phone sales, providing real-time insights to improve calls on the spot.
Gryphon Networks is perfect if phone calls are a big part of your sales process. The real-time coaching is a big plus for teams looking to improve quickly. But if your team uses more email or social, it might not be as helpful.
Pros:
- Strong call tracking and analysis
- Real-time coaching during calls
- Detailed performance metrics
Cons:
- Focused mainly on phone sales, not great for email or social selling
- Some users find the reporting tools too complex
InsideView: Best for go-to-market strategies
InsideView helps teams build better go-to-market strategies. It provides deep insights into target accounts, helping sales teams understand who they’re selling to and how to reach them. It also integrates with CRM platforms to keep your data in sync.
InsideView is ideal for teams that need to sharpen their go-to-market strategies. Its insights help you craft plans that work. But for smaller teams or simpler sales, it might feel too specialized.
Pros:
- Offers detailed insights into target accounts
- Great for building go-to-market strategies
- Strong CRM integration
Cons:
- Doesn’t focus on training or content management
- Not ideal for smaller teams or simple sales strategies
ClearSlide: Best for content sharing and tracking
ClearSlide is great for teams that need to share and track content like presentations or proposals. It lets you see in real-time how prospects engage with your materials, making it easier to tailor follow-ups.
ClearSlide is a fantastic tool for content-heavy sales processes. It shows you exactly what your prospects are interested in, helping you follow up more effectively. If you don’t use a lot of presentations or documents, though, it may not be as useful.
Pros:
- Excellent for tracking content engagement
- Real-time notifications when prospects open or view content
- Integrates well with CRMs
Cons:
- Primarily focused on content sharing, with fewer training or coaching tools
- Could be overkill if you don’t rely on presentations or documents
Chorus: Best for conversational intelligence
Chorus helps sales teams improve their phone conversations with prospects. It records and analyzes calls to show what works and what doesn’t. This helps teams refine their approach and increase their success over time.
Chorus is a great tool for teams that rely on phone calls. It breaks down conversations in a way that’s easy to understand and gives helpful feedback. But if your team uses email or social more, you might want a tool with broader features.
Pros:
- Detailed analysis of sales calls
- AI-driven tips for better future calls
- Real-time call transcripts
Cons:
- Focused mainly on phone calls, so it’s less helpful for email or social-driven teams
- Expensive for smaller teams
Xactly: Best for sales performance management
Xactly helps sales teams manage and improve performance by providing data-driven insights. It tracks everything from individual rep performance to team metrics. Managers can easily spot areas for improvement and reward top performers.
Xactly is perfect for large teams that need to track performance closely. It provides valuable insights for managing and motivating your team. Smaller teams might find it too complex if they don’t need detailed data tracking.
Pros:
- Excellent for tracking performance and analytics
- Helps with managing compensation and sales forecasting
- Ideal for larger teams needing detailed data
Cons:
- Overkill for smaller teams
- Limited features beyond performance management
Mediafly: Best for interactive selling
Mediafly focuses on making sales more interactive. It offers tools to help sales reps engage prospects with custom presentations, ROI calculators, and product demos. It’s ideal for teams that want to offer a more dynamic, personalized experience.
Mediafly is a fantastic tool if your sales involve a lot of personalized or interactive content. It helps you create engaging presentations and demos that stand out. But if your sales process is simpler, you might not need all the extra features.
Pros:
- Great for creating interactive, engaging content
- Allows reps to build personalized presentations and ROI tools
- Perfect for teams selling complex or customizable products
Cons:
- Limited to interactive content; lacks tools for outreach or call management
- Has a learning curve for teams new to interactive selling
Benefits of Using Sales Enablement Software
Sales enablement software is like having a coach, manager, and assistant all in one. It helps sales teams work better, close deals faster, and improve performance. Let’s look at the key benefits:
1. Increased Productivity
Sales enablement software takes care of repetitive tasks. It automates things like content sharing, follow-ups, and data entry. This frees up time for your team to focus on selling.
- Automates tasks like scheduling and follow-ups
- Quick access to sales materials and product info
- Reduces manual data entry with CRM integration
2. Better Buyer Engagement
It’s hard to keep prospects engaged when they’re flooded with emails and calls. Sales enablement software helps reps send the right content at the right time. This makes their conversations more relevant and effective.
- Centralized content hubs make sharing the right materials easy
- Personalization tools help tailor content to specific prospects
- Tracks engagement so reps can follow up when interest is high
3. Improved Sales Training and Coaching
Training new reps can take a lot of time. Sales enablement platforms make it easier by providing training modules and ongoing coaching, so everyone stays on track.
Training modules help new reps learn faster
Real-time coaching and feedback improve performance
Analytics show where reps need more support
4. Enhanced Collaboration Across Teams
Sales enablement software helps different teams, like sales and marketing, work together. When everyone has access to the same info, it’s easier to stay on the same page and work towards the same goals.
- Better collaboration between sales and marketing on content
- Shared data across departments
- Digital sales rooms for real-time collaboration with prospects
5. Data-Driven Decision Making
Most sales enablement platforms come with analytics. They show how well content works, how reps are performing, and what strategies are leading to success.
- Detailed analytics show which content works best
- Tracks performance for individual reps and the whole team
- Provides insights into the buyer journey to improve strategies
6. Faster Deal Closure
Sales enablement software gives reps the tools, content, and insights they need to close deals faster. They can respond to prospects’ needs quickly and provide the right info at the right time.
- Fewer delays with all resources in one place
- Real-time data helps reps know when to move forward or hold back
- Personalization and timely follow-ups increase chances of a quick close
7. Scalability for Growing Teams
As your team grows, sales enablement software grows with you. Whether you’re hiring new reps or entering new markets, these platforms help keep everything consistent.
- Scalable solutions for adding new team members
- Standardized training and resources for all reps
- Helps manage more prospects and clients without slowing down
How to Choose the Right Sales Enablement Software for Your Team?
Choosing the right sales enablement software can feel overwhelming, but breaking it down into simple steps makes it easier. Here’s a basic checklist to help you find the best tool for your team:
1. Integration with Existing Tools
Make sure the software works well with what your team already uses, like your CRM, email, and other platforms. It should blend in smoothly so you’re not jumping between different tools.
- Does it work with your CRM (like Salesforce or HubSpot)?
- Can it sync with your email and calendar?
- Will it connect to your marketing or collaboration tools?
2. Ease of Use
The software should be easy for your team to use. A complicated tool won’t help much if no one can figure it out.
- Is the software easy to learn and use?
- Does it offer training and support to help your team get started?
- Can both tech-savvy and less tech-savvy team members use it?
3. Features and Functionality
Look for a tool that has the features your team needs. Some are great for managing content, while others focus more on training or analytics. Pick what suits your needs best.
- Does it offer features like content management, training, and analytics?
- Are there automation tools that save time on tasks?
- Does it have a mobile app for easy access on the go?
4. Scalability
As your business grows, your software should grow with you. Make sure it can handle a bigger team or more advanced needs in the future.
- Can it handle more users as your team grows?
- Are there pricing plans that fit both now and as you expand?
- Does it offer flexible options to add new features as needed?
5. Customization Options
Every sales team works differently. The software should let you customize things like workflows, templates, and reports to fit your team’s process.
- Can you customize templates, playbooks, or workflows?
- Does it offer personalized dashboards for tracking performance?
- Can you tailor it to fit your specific industry or needs?
6. Support and Customer Service
Even the best software can run into issues. Make sure the platform has good customer support to help you when things go wrong.
- Is there 24/7 customer support or a dedicated account manager?
- Are there tutorials, FAQs, or help centers for quick learning?
- What kind of onboarding or training does the vendor offer?
7. Budget and Pricing
Sales enablement tools come at different prices, so find one that fits your budget but also gives you good value. Consider the return on investment (ROI) it can bring to your team.
- Is the pricing within your budget?
- Does the pricing (monthly, annual, per user) work for you?
- Are there extra fees for features, support, or integrations?
8. Security and Compliance
The software will handle important customer and sales data. Make sure it offers strong security features to keep your information safe.
- Does it meet security standards like GDPR or HIPAA?
- Does it offer encryption, secure storage, and multi-factor authentication?
- Can it manage compliance for your industry or region?
9. Reviews and Case Studies
Before you make a final decision, see what other users think. Read reviews and check case studies to see how the software performs in real-world situations.
- Are there positive reviews from companies in your industry?
- Do case studies show how it has helped other teams?
- What do users say about its ease of use, support, and overall experience?
Conclusion
Choosing the right sales enablement software can make a big difference for your team. With the right tool, you’ll see better productivity, stronger buyer connections, and quicker deal closures. These platforms help your team focus on what matters most—selling.
The key is figuring out what your team needs, picking the features that help the most, and choosing a tool that can grow with your business. Doing this will set your team up for success, keeping them organized, informed, and ready to close deals faster.
Ready to find the perfect tool? Start exploring these options and give your team the boost they need to stay ahead in the competitive world of sales.
