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Email marketing is a great way to keep in touch with your audience. But with so much competition, a plain text email might not be enough anymore.
That’s where video emails come in. Adding videos to your emails can boost engagement and grab attention.
But there's a catch. After finalizing your video, you're ready to send it out. Then you hit 'send' and—boom!—an error pops up. 'File size too large.' Sound familiar?
It’s surprising that with videos making up 80% of web traffic, email platforms still limit file sizes. Making videos is easy, but sending them? Not so much. So, what’s the solution? We’ll talk about it in this article.
Why Videos Are a Game-Changer for Email Marketing
Videos are used in workplaces for many reasons. These include employee training, product demos, meeting recordings, presentations, marketing outreach, and IT support.
Using videos in email marketing has a lot of benefits. They can boost engagement with your audience and even help you get new leads. Video prospecting tools can also strengthen your brand and improve your return on investment (ROI).
Whether you're sending a thank-you video to customers or showing off a new product, the right video adds value. Videos can deliver detailed info quickly, saving time for your customers.
That's why videos in emails are becoming popular with marketers and businesses. If you follow the best practices, you can enjoy these benefits with no hassle.
What are the Benefits of Using Videos in Email?
Videos in emails bring several key benefits. Let’s break down the most common ones to help you decide if this is the right move for your email marketing strategy.
Build a Strong Marketing Strategy
Email marketing helps keep your customers engaged. Adding videos to your emails can make your strategy even better. Combining both approaches can give your brand a more complete marketing plan and make your emails more effective.
Boost Audience Engagement
Long blocks of text can be boring. Videos do the work for the viewer, making them more likely to click and engage with your content.
Improve Brand Positioning
Videos are not only informative but also use great visuals and sounds to make your brand stand out. This helps you build stronger connections with your audience.
Make Email Campaigns More Effective
Videos grab attention better than text alone. Using the right email design and video can appeal to different types of audiences, increasing the success of your campaigns.
Keep Your Current Customers Happy
Sharing updates and product videos can keep your current customers interested. This helps build loyalty and makes sure they stick with your brand.
Generate New Leads
Videos can also help generate new leads. Whether reaching out to old customers or attracting new ones, videos highlight what makes your business valuable.
What are the Challenges in Sending Video Through Email?
Sending videos through email can be frustrating. As video quality gets better each year, file sizes also get bigger. Creating a video is easy, but not being able to send it can be a real hassle.
You might wonder, 'Why can't I send a video through email?' This question is especially annoying when you're in a hurry. The main issue is the attachment size limits set by email platforms. Gmail and Yahoo Mail limit attachments to 25MB. Microsoft Outlook and iCloud Mail allow only 20MB.
Email providers restrict file sizes for security reasons. That's why you can't send large videos directly through email.
But there are ways around this problem. You can host the video on a platform and include a link in your message. Another option is to compress the video before attaching it to your email.
And guess what? Distribute just solves this problem for you! Distribute’s video prospecting tool allows you to embed and attach videos, making it easy to send them directly through email. I'll walk you through the process in the next section.
How to Add Videos to Emails?
Adding videos to emails can grab your audience's attention and make your message more personal. With Distribute, it’s a simple process. Here's how you can embed and send videos through email using Distribute.
1. Create a New Page on Distribute
Start by logging into Distribute.so and creating a new page to host your video. Just click on the 'Create New Page' button and customize it as needed.
Two Ways to Add a Video:
- Embed a Pre-recorded Video: If your video is ready on YouTube, Vimeo, or another platform, just copy the embed code and paste it into your Distribute page.
- Record a New Video: You can also record a video directly on Distribute. Use the app or the Chrome extension to capture your screen and add your face for a more personal touch. This is great for demos or walkthroughs.
2. Share via Gmail or LinkedIn
Once your video is ready, copy the page link and embed it in your Gmail. When recipients open the email, they can view the video directly. You can also share your video page on LinkedIn for wider reach.
Best Tips for Sending Videos in Emails
To get the most out of your video email campaigns, follow these simple best practices.
Write a Strong Subject Line
Your subject line should make it clear what the video is about and why it’s worth watching. For example, if you're launching a new product, let your recipients know they can quickly learn about it in the video.
If you need help crafting engaging subject lines, there are tools that can assist. Even if you're confident in your writing, these tools can provide useful tips to boost interaction.
Segment Your Emails
Send personalized video emails to specific groups of people. This way, your videos reach the right audience and have a bigger impact on building your brand.
For example, if you're thanking existing customers, only send the video to those who are still active with your business. This can improve your click-through rate and overall engagement.
Use High-Quality Videos
Cutting corners on video production may save money, but it can hurt the quality of your content and your reputation. Investing in professional video production ensures you're delivering quality content every time.
Conclusion
Videos are a powerful tool in email marketing. They help capture attention, boost engagement, and build stronger connections with your audience. While sending large video files can be a challenge, tools like Distribute make it simple by allowing you to embed videos without worrying about file size limits.
By following best practices like using strong subject lines, targeting the right audience, and investing in high-quality videos, you can ensure your video email campaigns are successful. With the right approach, videos can turn a regular email into a memorable and effective marketing tool. Read more about videos for sales!
