Email marketing is tough. Traditional text-based emails feel boring and predictable. But video email prospecting can help you stand out, get responses, and schedule meetings.
Around 93% of marketers now use video in their strategies. So, the rise of video prospecting shouldn’t come as a shock.
Adding videos to emails is a bit of a double-edged sword. If you use them right, they can really help you meet your goals.
Here’s a simple guide on when and how to use video in email marketing to get the best results.
What is video prospecting?
Video prospecting is when you use videos to reach out to people. You can send these videos through email, LinkedIn, or tools like Distribute.
The idea is simple. You use video messages to grab people's attention and make a personal connection with them.
It’s easy to get started. All you need is a free tool, a webcam, and a little practice. The results can be powerful.
How does video prospecting improve your emails?
Adding videos to your emails has many benefits. It can boost engagement with your current audience and help you find new business leads. It also makes your brand stronger and can increase your return on investment (ROI).
Whether you send a personal thank-you video or a screen recording to show a new product, the right video adds more to your message. It helps your customers quickly understand what you’re sharing without taking much time from their busy day.
Because of these reasons, using videos in email marketing is becoming popular with businesses in many industries. If you’re looking to get started, here’s a list of the best video prospecting tools to explore.
When should you use videos in emails?
Now that you know why videos work in emails, it’s time to figure out when to use them. This helps you avoid any mistakes and boosts your chances of success.
Share product updates
One of the best times to use video in emails is when you have a product update. This works well for everyone, but it’s especially good for current and past customers. Current customers care about what’s new, and past customers may want to see what’s changed.
Keep your videos short so people don’t lose interest. The quicker you can explain things, the more likely they’ll watch the whole video. This way, you get your full message across with images, sound, and branding.
Showcase your company culture
People care a lot about company values these days. Customers want to know a business treats its employees and customers right, and those that do stand out.
When a business takes it a step further by addressing social issues like diversity, equal opportunity, or climate change, it can connect with customers on a deeper level. Sharing your values through video is a simple way to build that connection.
By highlighting your company’s culture in video emails, you can create a stronger bond with your audience. Whether you're talking about gender equality or flexible work options, showing these values through video can resonate with both current and potential customers.
These types of videos also work well during holidays like Veterans Day, or special occasions like Mother's and Father's Day. By supporting different groups throughout the year, you can keep seeing the benefits of using videos in your email marketing.
Share interesting content
There are so many ways to create videos that your audience will love. You can make informative videos that talk about your company values or fun ones that show how your product is made.
You’ve also got a lot of options for how to make your videos. You could use animation, special effects, or even drones. These things help make your message stand out and give people a reason to watch.
If you want your videos to look and sound great, working with a video team is a good idea. They can help you create videos that are not only well-made but also connect with your audience on an emotional level.
After that, you can create emails that show off your videos and get people to interact with them.
By using these strategies, your videos will make a bigger impact in your emails. Plus, you’ll likely see more clicks and a better return on investment (ROI).
How to add videos to emails?
Adding videos to your emails can grab attention and help get your message across. But how do you do it without any problems? Here’s an easy step-by-step guide using Distribute:
Step 1: Record your video
Use Distribute to record your video message. You can use your webcam, screen recording, or both to keep it personal and fun.
Step 2: Upload to Distribute
After you record your video, upload it to Distribute. You can even add call-to-action buttons or other interactive features to make it more engaging.
Step 3: Share through email
Distribute will give you a video link or a code. Just copy it and paste it into your email. This way, people can watch the video right from their inbox and interact with your content.
Conclusion
To wrap it up, video prospecting is a great way to make your emails stand out. It adds a personal touch, keeps your audience engaged, and boosts your chances of getting a response.
Whether you’re sharing updates, talking about your company culture, or just sending fun content, videos make your emails more memorable. With tools like Distribute, it’s easy to record and add videos to your emails.
So go ahead, give it a try, and see how videos can improve your email marketing and help you connect better with your audience.
