A clear, well-written video script can make the difference between grabbing someone's attention or getting ignored. With everyone’s inbox full and schedules packed, sales teams need a way to stand out. Video helps by letting you connect in a direct, personal way.
Creating a video prospecting script isn’t hard, but you’ll need some basic steps to get it right. A good script guides the viewer, builds interest quickly, and encourages action.
In this guide, we’ll cover the basics for a solid video script. So let’s get started!
Simple Steps for Writing an Engaging Video Prospecting Script
A good script is clear, simple, and focused on what matters to the viewer. Here, we’ll break down the main parts of an effective script so you can connect with prospects in a natural way.
Start with a Strong Hook
The first few seconds are the most important. This is where you grab their attention or lose it.
A good hook makes viewers curious and gives them a reason to keep watching. Think of it as saying, “This is worth your time!” A strong hook helps your video stand out in a crowded inbox.
Why Hooks Matter?
Hooks are important because they get noticed. With so many messages around, a clear opening line stops people in their tracks.
A good hook speaks to a problem they have, offers a benefit, or asks an interesting question. By making it relevant, you give them a reason to listen, which is half the battle.
Tips for Making a Strong Hook
You don’t have to make it complicated. Here are some simple tips for creating a hook that works:
- Talk About a Common Problem: Bring up a challenge they face. For example, “Tired of spending hours finding qualified leads?”
- Share a Surprising Fact or Stat: Start with an interesting fact. “Did you know 75% of salespeople say video helps them close more deals?” Check out these video prospecting stats to see how video helps connect with prospects.
- Ask a Question: A simple question can make a strong hook. For example, “What would you do with an extra 5 hours each week?”
- Hint at a Benefit: Tease the result they can expect if they keep watching. “In two minutes, I’ll show you one trick to boost your response rate.”
Pick a hook that feels natural, and keep it short—just a few seconds. The goal is to make them want to hear more, without giving too much information upfront. A strong hook sets the stage for a script that feels fresh, personal, and worth their time.
Make Your Message Personal for a Stronger Connection
Personalizing your message can make a big difference. When people feel that a message is made just for them, they’re more likely to pay attention.
Personalization shows you’ve taken the time to understand their needs. It shows you care about their challenges instead of sending the same pitch to everyone.
Why Personalization Counts in Video Prospecting?
Generic messages don’t work. People can tell if they’re reading a copy-paste message, and they’re less likely to respond.
Personalizing your message helps build a quick connection. It makes your viewer feel seen and understood. This is especially true in video prospecting, where a personal touch can make your message feel like a real conversation.
For a deeper dive into the best tools for video prospecting, check out our guide to the best video prospecting tools.
Personalized messages can lead to:
- Higher engagement: People pay more attention when they feel the message is made for them.
- Stronger relationships: Taking time to personalize shows you care and builds trust.
- Better response rates: Prospects are more likely to reply when they see you’ve made an effort.
Simple Ways to Personalize the Message
Personalization doesn’t have to be time-consuming. Small touches can make a big impact. Here are some quick ways to make your script feel personal:
- Use Their Name: Start with their name to make the message feel direct. “Hi [Prospect’s Name], I saw your profile and thought you’d be interested in this.”
- Mention a Relevant Detail: If you know something about their company or recent news, mention it. “I noticed your team recently expanded—congrats on the growth!”
- Reference a Challenge: Bring up a known challenge in their industry. “Scaling lead generation can be tough for small businesses, which is why I reached out.”
- Acknowledge a Shared Connection: If you were introduced by a mutual contact or shared a network, mention it to build rapport. “I noticed we both know [Contact’s Name], who said your team is doing great things.”
- Speak to Their Industry or Goals: Use examples that fit their field. If it’s a SaaS company, for instance, say, “I know the SaaS field is very competitive…”
By adding even a few personal details, your video feels unique and can help build a real connection. Personalization takes a little extra effort, but it often turns a standard message into one that truly resonates.
Share the Benefit Right Away
Once you’ve got their attention and made them feel personally addressed, it’s time to share the main point: the benefit to them.
Explain why they should care, how it helps them, and why it’s worth their time to keep listening. A clear, direct message here keeps them interested and guides them toward the next step.
Why Does It Matter to Them?
Your prospect wants to know how you can solve a problem, help them reach a goal, or make things easier. They don’t have time for extra fluff, so it’s best to get to the point quickly. Focusing on what’s in it for them shows you’re thinking about their needs, not just your pitch.
Every prospect is really asking, “Why should I care?” Your job is to answer that right away.
How to Explain the Benefit Clearly?
To get your point across, focus on what makes your product or service helpful. Here are some tips to keep it simple and clear:
Be Direct
Avoid complex words. Get right to the benefit. Will your product save them time? Help them sell more? Lower costs? Focus on what they actually gain.
Talk About Benefits, Not Just Features
Features describe what your product does; benefits explain how it helps them. For instance, instead of saying, “Our tool automates data entry,” say, “Our tool saves you hours by handling data entry automatically.”
Share a Specific Result
If possible, mention a clear outcome they can expect. Use numbers if you have them. For example, “Our tool has helped teams improve lead conversion by 30%.”
Use Everyday Language
Describe the benefit in simple terms. Instead of, “Our AI insights are unmatched,” try, “You’ll get clear insights to make smarter decisions without the hassle.”
Examples of Simple, Clear Benefits
Here are some examples that get straight to the point and speak to what the prospect cares about:
For a Lead Generation Tool
“Find the right prospects faster without hours of research—our tool cuts your lead generation time by half.”
For a CRM Software
“Our CRM makes it easy to track and manage client relationships, so you can focus on closing deals, not tracking details.”
For a Sales Training Program
“Our program helps your team connect with more leads and close more deals, so you reach your sales goals faster.”
For a Productivity App
“Free up at least two hours a week by automating repetitive tasks. Spend that time on what really matters.”
Each example is quick and direct, highlighting a benefit that makes the prospect’s job easier or more productive. By keeping your main point simple and focused, you make it easier for them to see the value and want to keep listening.
Guide Them to the Next Step with a Clear Action
After sharing your main point, the last step is to guide your viewer on what to do next. This is where a clear call to action (CTA) comes in.
A good CTA doesn’t leave them guessing. It gives them a simple, direct step to follow. Whether it’s setting up a call, signing up for a demo, or just replying with a quick answer, a strong CTA keeps the conversation going.
Why a CTA Matters in Video Prospecting?
A CTA turns your video from just a message into something they can act on. Without it, the viewer might think, “That was nice,” but won’t know what to do next. A clear CTA:
- Encourages action: It tells your viewer exactly what to do next, making it easy to take the first step.
- Gives direction: Instead of leaving them unsure, a CTA shows them how to move forward.
- Boosts response rates: Viewers are more likely to respond if there’s a clear, easy action they can take.
Tips for Writing a CTA That Works
Writing a CTA is simpler than it sounds. Here are some tips to create one that gets results:
- Keep It Simple and Direct: A CTA should be short and clear. Instead of saying, “Let me know if you’re interested,” try something direct like, “Reply ‘yes’ for more details” or “Click below to set up a call.”
- Make It Low Commitment: If you can, ask for a small step rather than a big one. Instead of “Sign up for a one-hour demo,” try “Book a quick 15-minute chat to see if this fits your team.”
- Use Friendly Language: Avoid pushy phrases. Instead of “Take advantage of this exclusive offer now,” try, “Let’s chat to see how this could work for you!”
The best CTAs feel natural and match your video’s tone. They make it easy for the viewer to take action without overthinking. By guiding them to take a simple step, you keep the conversation going and increase the chance they’ll respond.
Tips for a Winning Video Prospecting Script
Creating a video prospecting script that grabs attention and encourages action isn’t complicated. Following some simple guidelines can help make your video engaging, friendly, and worth the viewer’s time.
Here are some basic do’s and don’ts to help you make the most of every second.
Do’s
✔️ Keep It Personal: Use the prospect’s name and mention details that matter to their industry or role. Personal touches make the video feel like it was made just for them and can increase interest.
✔️ Get to the Point Quickly: Start with a strong hook, then get right to the main message. Respect their time by staying focused.
✔️ Highlight Benefits Over Features: Instead of listing all the details, talk about how your product or service solves a problem, saves time, or helps them reach a goal.
✔️ Use a Friendly, Conversational Tone: Talk as if you’re having a relaxed chat with the viewer. A friendly tone feels more real and helps build a connection.
✔️ Include a Clear Call to Action: Guide them on what to do next, like scheduling a call or visiting a link. Keep the action simple and direct.
✔️ Use Natural Body Language: Be yourself on camera—smile, make eye contact, and use gestures to add life to your message. It helps you feel more relatable.
✔️ Keep It Short: Aim for a video that’s 60-90 seconds, with a maximum of two minutes. Shorter videos are more likely to be watched to the end.
Don'ts
❌ Don’t Overload with Information: Avoid packing too much into your script. Stick to one main benefit and save extra details for follow-up conversations.
❌ Don’t Use Jargon or Complex Terms: Avoid technical words that might confuse the viewer. Keep the language simple and clear.
❌ Don’t Be Pushy: Prospects know when they’re being “sold to.” Instead of hard-sell language, focus on how you can help.
❌ Don’t Forget to Smile and Show Energy: A flat tone or serious face can make the video feel dull. Show a friendly attitude to make it enjoyable to watch.
❌ Don’t Leave the CTA Vague: Phrases like “Let me know if you’re interested” are too broad. Be specific, like “Reply ‘yes’ to schedule a quick call.”
❌ Don’t Sound Robotic: Avoid sounding like you’re reading. Practice your script until it sounds natural and comfortable.
❌ Don’t Drag Out the Ending: After sharing your message and giving a CTA, wrap it up. A long ending can weaken your message and lose attention.
Conclusion
Creating a video prospecting script that works is about keeping it real, respecting the prospect’s time, and focusing on what they need.
Start with a strong hook, add a personal touch, share a clear benefit, and finish with a simple action. This approach grabs attention and encourages action.
The goal isn’t just to pitch—it’s to make a connection. A short, friendly, and personal video shows you understand the viewer, which builds trust and increases the chance of a positive response.
Tools like Distribute can make video prospecting easier, helping you personalize and share your videos with the right people. By using these tips and tools, you can make your videos stand out, connect with prospects, and move closer to your goals.
