The follow-up email
Written like your rep talks. Sent in minutes, not Thursday.
For founders who hired salespeople and are still closing most of the deals themselves.
Installed for you. Run by your reps.
Give your reps the sales process you never had time to build.Without hiring a VP of Sales.
We record every call, tell each rep the exact line to fix, and draft the follow-up email, the one-pager, and the proposal before they've closed their laptop...
So your reps follow up like you would, deals stop dying in silence, and you get back to running the company.
Trusted by 78+ B2B sales teams
Trusted by 78+ B2B sales teams
Take one sales call from this to this
One sales call
Rec41:32
Discovery call · Acme
Recorded in the background. No bot in the room.
Your rep hangs up. That's the whole job.
The DistributeOS loop
Record
Remember
Grade
Write
Improve
Eight things done before your rep gets coffee
The buyer page
One link the buyer can forward to whoever actually signs.
The one-pager
For the boss who wasn't on the call.
The business case
Their numbers, done for them, so they can get it approved.
The next-steps plan
Who does what by when, agreed before they hang up.
The call grade
Did your rep ask the right questions? You know without listening to the recording.
The coaching line
The one thing to say differently next time.
The CRM update
Logged in HubSpot or Salesforce. Nobody has to remember.
It's not that your reps are bad...
The problem is nobody taught them what happens after the call.
You close because you know what to say next. They don't. So they send one email and wait.
Buyers spend about 5% of their buying time with any one vendor's rep.
5%
with your rep
The other 95% happens where your rep can't see: their boss, their partner, their group chat.
95%
without your rep
So the deal stalls, your rep says “they went quiet,” and you assume it's the rep. It isn't. Nobody built them anything for the other 95%.
Before Distribute
Follow-up speed
2-3 days
What the decision maker sees
Whatever your rep remembered
The playbook
Every rep wings it
Coaching
When you have time (never)
Deal memory
In your rep's head
Admin per call
20 minutes
After Distribute
Follow-up speed
Minutes
What the decision maker sees
A one-page case for saying yes
The playbook
The way you sell, on every call
Coaching
Every call, automatically
Deal memory
One place you can ask
Admin per call
1 minute
Source: Gartner research on how B2B buyers spend their time.
Instead of finding out on Friday that nobody followed up with Tuesday's lead...
Imagine every rep sending all of this after every call. Without you checking.
What would it be worth to you, if you could...
Have your reps follow up while the other guy is still writing notes
Know the second the decision maker opens the proposal
Make the way you sell the way every rep sells
Hire your next rep knowing they'll close, not just cost
What if I told you your reps aren't losing deals on the call? They're losing them after it.
Time to first follow-up
On hang-up2-3 days
Minutes
Your team now
With DistributeOS
Follow-ups that go out
The system keeps going1-2
5+
Your team now
With DistributeOS
Most deals close after the fifth follow-up. Most reps stop after one. Not lazy. Nobody told them, and nobody's watching.
DistributeOS writes the email, the page, and the proposal the second the call ends. The rep reads it and hits send.
So the deal keeps moving even on the days your rep forgets.
The team that shows up after the call wins. The system makes sure that's yours.
One customer closed a $160K deal off a single page. Another, $63K. A third told us it “paid for itself for life.”
Here's what gets installed. In plain English.
We set it up. We tune it to how you sell.
Your reps run it. You watch it work.
1
Every deal, remembered.
Every call your team has ever taken lives in one place. Ask it “what did Acme say about price?” and it answers from the actual recording, not from what your rep remembers.
So no deal lives only in one rep's head. And when a rep leaves, the deals don't leave with them.
You just ask, and the deal's whole story is right there.
Everything the deal ever said
Acme · 14 calls · 6 stakeholders
Objection history · pricing, security
You ask: “What did Acme say about budget?”
Deal Brain
Answered from your real calls
“On the May 12 call, Dave said budget opens next quarter.”
2
Every call, recorded. No bot.
Zoom, Meet, Teams, phone. Nothing joins the call, so the buyer never sees a robot. Reps also get a one-click video recorder for quick walkthroughs.
So you can finally see what your reps say on calls without sitting in on them.
You never lose another call to somebody's notes.
Recording in the background
Zoom · recording, no bot
Teams · recording, no bot
Phone · recording, no bot
Capture
Into the Brain
Transcribed, indexed, and ready for every other system.
3
Every call, graded. With the fix.
Right after the call: did the rep dig into the problem? Lock a next step? Handle the price question? They get the exact line to say next time. You see where the whole team stalls.
So coaching happens on every call, not the one time a quarter you get around to it.
You stop guessing why deals die.
Scored the second it ends
Discovery depth · 8/10
Next step locked · ✓
Pricing objection left unhandled
Intelligence
The line for next time
“Next time say: ‘Most teams your size see payback in one quarter.’”
4
Every follow-up, written.
The email, the buyer page, the one-pager, the proposal, and the next-steps plan, drafted the moment the call ends. In your brand, in your words. The rep reviews and sends.
So the buyer hears from your rep first, every time.
Your team follows up before the other vendor finds their notes.
Call ends 2:31 PM
Action
Drafted by 2:32 PM
✓ Follow-up email — drafted
✓ Buyer page — built
✓ Proposal — ready
Rep reviews → Send
5
Every win, learned from.
The system watches which pages get opened, which deals stall, which close. What worked for your best rep becomes the default for your newest one.
So month six is smarter than week one. Your reps get better without you running another training.
It compounds. The old way just repeats.
Every signal feeds back in
Decision maker opened the proposal 👀 · 4:02 PM
Deal won · what worked, saved
Learning
The team gets the upgrade
Your best rep's move is now every rep's default.
Every call your reps take this week without this is a deal you're paying to lose.
Chance this deal still moves
Hang-up2-3 daysTwo weeks
Follow up on hang-up and the deal stays warmWait three days and they bought from whoever wrote back
1
Put this on your team's next call. It's live on day one.
2
Or keep closing everything yourself, and wonder why you hired anyone.
But why should I listen to Andy?
Because I built this for my own team first, and I still sell with it every day.
It has run across $100M in closed deals.
On top of that...
I started as an SDR, selling solar door-to-door in Chile, in Spanish, my second language. Nobody taught me either.
I helped scale Outreach from $1M to $250M ARR as an early employee. That's where I learned what a real sales system looks like.
I grew Taplio from $0 to $1M in revenue in six months, then sold it to lemlist.
Today, 78+ B2B sales teams run DistributeOS every day.
Here's everything you get when we install DistributeOS on your team...
At setup
A follow-up audit of your real calls
We pull your team's real calls and show you exactly where deals are dying after the call, and what it's costing you.
At setup
Your deal memory
Every account, contact, objection, and price conversation in one place your whole team can ask.
At setup
Call grading, built around how you sell
We build the scorecard around your process, not a generic one. Reps see the next line. You see where deals stall.
At setup
Templates in your brand
Follow-up, one-pager, proposal, next-steps plan. All designed to look like you before your reps take their first call on it.
At setup
Rep training that doesn't fade
We train your reps to run it, live, as a group. Then the system does the remembering, so it sticks after the training ends.
Replaces: $1,000/head training
On hang-up
Follow-up on every hang-up
No bot in the room. The email, the page, and the proposal are drafted before your rep has closed the tab.
Every month
Your sales strategist
A dedicated Slack channel and a monthly deal review with someone who's built sales teams. The sales leader you'd hire if you could, without the salary.
The old way
A notetaker, a CRM, a training course, and you, checking on everyone.
Nothing talks. Nothing sticks.
What losing deals costs vs what this costs...
What it's costing you now
Time to first follow-up2-3 days
Follow-ups that go out1-2
Follow-ups a close needs5+
Time with your rep5%
Time in rooms you never see95%
One extra close$63K-$160K
Real customer deals. Most teams stop at one follow-up. The leak is every hang-up that never gets to five.
DistributeOS
One extra close$63K-$160K
Your next step
Free30-minute strategy session
One system. One strategist. Your reps run it.- We install it and tune it to how you sell
- Your reps run it themselves after training. No admin seat, no consultant on retainer.
- Reps following up within minutes of every call inside 30 days, or we keep working free until they are
One extra closed deal a year and it's paid for. It costs less than one rep who isn't closing, and a fraction of the VP of Sales you can't hire yet.
PricingSet on your call
Got questions? We've got the answers...
“How much does it cost?”
It depends on your team size and what we deploy.
What we can tell you here: it's not a login. It's a deployed system plus the strategist who tunes it.
If it gets you one extra close, it pays for itself. Those weren't small: $63K and $160K.
Claim your free 30-minute strategy session and we'll run the exact numbers with your deal data.
“Is this a sales training?”
No. Trainings fade.
This is a system your reps run every day.
The cohort training we include teaches your reps to run the system, and then the system does the remembering.
“Who is this NOT for?”
Teams that aren't taking sales calls yet. The system compounds on real conversations.
And if you want an AI agent to do the selling for you, that's not us either.
Your reps sell. The system handles everything around the selling.
“We already use Gong. Do we rip it out?”
No. Import your Gong and Fathom recordings in one click.
DistributeOS puts the deal memory, the coaching, and the buyer pages on top of what you already pay for.
Many teams consolidate later, on their own schedule.
“We already have an enablement person or a consultant.”
Then they just got leverage.
Enablement teams use DistributeOS to make the playbook real on every call, instead of living in a deck nobody opens.
They keep their job. The system does the remembering.
“How long until it's running?”
The platform is live on day one.
Your reps take normal calls the whole time while we build the Deal Brain and tune the scoring to your process.
Fully tuned within 30 days. That's the guarantee.
“Who runs it day to day?”
Your reps. That's the point.
We train them in a cohort during deployment. After that, no admin seat, no certified engineer, no consultant on retainer.
We stay in the loop for strategy and tuning.
“Is our call data secure?”
SOC 2 Type II certified. Encrypted in transit and at rest.
Your data is yours. Export it anytime.
The full overview lives at distribute.so/security.
“Do reps still need to disclose recording?”
Yes. Distribute removes the awkward bot, not the heads-up.
“I'm recording so I can focus on you instead of my notes, that OK?”
Buyers generally appreciate it.
