Being camera shy but wanting to start video prospecting is tough. But don’t worry—I’ll share some simple tips to help you feel more confident on camera!
1. Use a Script, but Don’t Memorize It
Having a script helps you stay focused and avoid going off-topic. It also makes sure you don’t forget important details. But be careful—not every word needs to be planned.
Instead of memorizing, write down key points you want to cover. This way, you’ll sound more natural and relaxed. People connect better with real conversations, not stiff speeches.
Studies show that people decide if someone is trustworthy in just 100 milliseconds. If you seem too scripted, you might lose that trust right away. Speaking naturally makes your message more effective.
2. Practice in Front of a Camera
The more you practice, the easier it gets. At first, you might feel awkward, and that’s okay. But the more you do it, the more natural it will feel.
Start by recording yourself in a stress-free setting. You don’t have to go live or use the first take. Just focus on getting comfortable.
The more you do it, the less scary it becomes. Soon, talking to a camera will feel just like talking to a client in person.
3. Look at the Camera Lens, Not the Screen
A common mistake is watching yourself instead of looking at the camera. It’s tempting to check how you look or if everything is set up right. But this can make you seem distracted.
When you look into the camera lens, it feels like you’re making eye contact. This makes your message more personal and engaging. In sales, eye contact helps build trust—just like in a real conversation.
4. Improve Your Lighting and Background
How your video looks affects how people receive your message. Bad lighting or a messy background can be distracting. This can make your video less effective.
Good lighting helps people see you clearly. A clean background makes you look more professional and friendly. Small changes can make a big difference.
5. Pay Attention to Your Body Language
How you move and sit affects how confident you look. Even if you say the right words, bad posture or nervous habits can make you seem unsure.
Try to sit or stand up straight. Avoid fidgeting too much. Use facial expressions to show energy and interest.
In video prospecting, how you look and move is just as important as what you say.
6. Speak Slowly and Clearly
Many people talk too fast in videos, especially when they’re nervous. This can make it hard to understand and might make you seem anxious. But speaking too slowly isn’t good either. It can make you sound bored or robotic.
The key is to find a good pace. Take short pauses to let people process what you’re saying. It also gives you time to think.
Try recording yourself and check how long it takes. If you finish too fast, slow down a little next time.
7. Smile and Show Enthusiasm
How you act on camera affects how people see you. If you look bored, your audience will lose interest too. But if you smile and sound excited, people will want to listen.
Your energy spreads to others. When you smile and speak with enthusiasm, people feel more connected to you. In video prospecting, that connection can turn a cold prospect into a warm lead.
8. Calm Your Nerves with Breathing
Feeling nervous before recording is normal. Your heart might race. Your voice may shake. You might even feel out of breath.
One way to stay calm is by using simple breathing techniques. Controlled breathing helps slow your heart rate and keeps your voice steady. This makes you sound more confident.
Try this: Breathe in through your nose for 4 seconds. Hold it for 7 seconds. Then slowly breathe out through your mouth for 8 seconds. This can help you feel more relaxed.
FAQs
1. How long should a prospecting video be?
A prospecting video should be short and to the point. The best length is between 30 seconds and 1 minute. This helps keep people’s attention.
Try to keep it under 2 minutes. Shorter videos are more likely to be watched all the way through.
2. What’s the best way to send a prospecting video?
The easiest way is to use video prospecting tools. Distribute lets you add the video to an email or a LinkedIn message. You can also share a link to a video prospecting page.
3. What should I do if a prospect doesn’t respond?
If a prospect doesn’t reply, send a polite follow-up message. Remind them about your first message. Share something helpful or relevant to their needs.
You can also try a different way to contact them, like another email or a LinkedIn message. Be patient and respectful. Don’t be too pushy.
4. Does video prospecting work for B2B sales?
Yes, video prospecting works well for B2B sales. It helps you connect with potential clients in a more personal way.
Videos often get more views, more clicks, and better responses than plain text messages. This can lead to more conversions.
